and this is from the horse heaven hills, hence, h3. >> what's horse heaven hills?it's a totally remote eastern washington nothing but wheat and grapes area. but makes fantastic grapes. again, this is like -- list is 12 or 13 bucks a bottle. can you find it for less. you know, got that beautiful -- it's a straight up cabernet, beautiful blackberry fruit. >> i like that, too, and i'm not really a red wine drinker but this is light. >> it's good. if you buy it by the case, most -- not necessarily at supermarkets but wine stores will usually give you 10% discount on the case. >> how is the wine business? >> it's actually doing well. the wine business has been on kind of a 15-year incline slowly up. if you look at it over time. and it's partly the u.s. is becoming more of a wine-drinking country. it's incremental. it's not massive gains, except for persecco. >> it's jumped off the charts? >> the rate -- if i had invested in persecco, my life would be really nice. private island or something. instead, i'm still a wine writer. >> what about if i really to want splurge. >>