rexam cook. -- >> sam cooke. >> we need to figure out of this will be engaging enough. our challenge is how are you both the traditional museum and how do you engage these new audiences? are looking to think about what we put in to make it work. >> how much of your own counsel will be part of the story? they are all successful. >> i haven't thought about that. clearly, if you are the story of meteor film, music, people like quincy jones. quite frankly, i haven't thought about it. >> your biggest obstacle. obstacle is both managing expectations, because expectations are so great, and i keep the that staff focused so no one gets burned out. not as a marathon, sprint. what i have to do is create an environment of the people recognize, yes, we will make mistakes and we will have some really bad days but the goal is not to be discouraged. is toal for my staff recognize that ultimately why we are doing this is because there are people who have been forgotten. passion,o use that their stories, their commitment, as a way to remind us to keep going. >> thank you. >> so much. [ca