groupthink means groups often suppress the individual ideas and creativity of their members and that is a problem. but to figure out what actually lies behind groupthink what are the specifics that make it happen that is something we have made a lot of progress for the last decade and the book tries to figure out the four ways to groups speak happens in firms and families into governance and religious organizations and labor unions and any kind groups don't do so great and then there's an idea that we've actually learned a lot about white groups fail and how they can succeed. some of you through simple things that you can kind of institute in a minute and others through more complicated things that required require the use of technology. >> ..

that is a huge improvement over the idea of groupthink which is the popular consciousness do. groupthink means that groups often suppress the individual ideas and creativity of their members. that is a real problem. but to figure out what actually lies behind groupthink one of the specifics that make it happen, that's something where we really have made a lot of progress in the last decades. the book tries to figure out for ways that groupthink so to speak actually happens in firms and families, in governments and religious organizations and labor unions and student organizations, anytime groups don't disagree. and then there's an idea we've learned a lot at the same time we learned why groups fail about how groups can succeed. some of it is through simple things you can institute in a minute, and others through more complicated things that require technologies. >> host: i want to get into where the places groups go wrong and how can we fix them. before we do that what drove you to write this book works to give personal experiences with your life that make you think -- >> gues

groupthink means that groups often suppress the individual ideas and creativity of their members and that is a real problem. but to figure out what actually lies behind groupthink, what are the specifics that make it happen, that's something where we really have made a lot of progress in the last decades in the book tries to figure out for ways that groupthink so to speak happens in firms and families and governments and religious organizations and labor unions and student organizations anytime groups don't do so great. then there's an idea that we have learned a lot why groups fail about how groups can succeed. some of the three simple things that you can institute in a minute and others through more complicated things that require technologies. >> host: so i want to get into where the places groups go wrong and how can we fix them up before we do that what drove you to write this book? did you have personal experiences with your life? >> guest: i will tell you where it started. i was involved in a project involving juries. when do they get big and when did they get little? with a c

and that actually is a huge improvement over the idea of groupthink that is in the popular consciousness. groupthink means suppress the individual ideas and creativity of their members and that is a real problem. but to figure out what actually lives behind groupthink and what are the specifics that make it happen that's something we've made a lot of progress and the book tries to figure out the way his groupthink so to speak actually happens in firms families government and religious organizations and labor unions. and there's the idea that we've learned a lot about how groups can succeed some of it through simple things you can kind of institute in a minute and others were are complicated and require technology. >> host: i want to get into the places groups of go wrong and how we fix them. first what drove you to write this book? did you have a personal experiences? >> i was involved in the group called juries. but we found and you have to group the group of six people that would end up after deliberating arriving in the middle of a group of six thoughts and that is what we accepted wh

information and regulatory affairs in the obama administration and co-author of "wiser" getting beyond groupthink to make groups smarter. mr. sunstein shares his thoughts on a group decision-making can be flawed and offers ways to make better collective decisions. he discusses his book with susan cain author of the bestseller quiet, the power of introverts in the world they can't stop talking. >> host: i love this book. it was fascinating and i would love actually it was pretty complex ideas so can we start with the laying out the basic thesis? >> guest: if there are two parts of the book. the first is why the groups fail and the second is how can groups

information and regulatory affairs in the obama administration and co-author of "wiser: getting beyond groupthink to make groups smarter." he shares his thoughts on the group decision-making can be flawed and offers ways to make better collective decision to keep discusses his book with susan cain, author of the bestseller "quiet: the power of introverts in a world that can't stop talking." >> host: so i love this book. it was fascinating. and i would love if it's about that grapples with complex ideas so can we start with laying out the basic thesis? >> guest: it has two parts. the first is why do