i'm lisa boyarson in switzerland. >> what does the swiss surprise mean for consumers and investors and who, if anyone might benefit from a more costly swiss frank? ever notice how expensive it is to travel in switzerland? well it just got even more expensive. a lot more. >> cappuccino costs you $10. >> unexpected? kristine la guard, who heads up the international monetary fund once thought to be the referee with currency maneuvering was not contacted. >> this is a bit of a surprise. i would hope that it was communicated with other colleagues from central banks. i'm not sure it was. >> who benefits? for now, swiss consumers and anyone already holding 60 franks in davos yesterday cost 51 franks today. but those consumers don't drive switzerland's economy. exports do. food made by nestle and watches by swatch got a lot more expensive to buy around the world. demming prospects for the stocks. ceo nick hyayk said it was a tsunami for the swiss industry and for the tourist industry and the entire country. swiss banks a rocky road too. julius bear make a lot of money in u.s. dollars, british