our mobile monetization rate is lower than our monetization rate on the desktop computer and that's whyt has affected revenue there i guess the key question, joe, will that continue? is the transition -- as the transition continue is it your expectation the monetization will move up on pc or expect a lesser rate of growth when it comes to monetization and overall revenue growth, i guess, of the company? >> well we take the long rue inview in transition to mobile. the first thing we focus on is user growth and engagement. as long as we zero bust growth of monthly active users going up to 265 million a month, that is a very very large number and a net add of 48 million active users, just in the matter of three months. so that's something that we very much focus on. this is the first thing that we will drive. we think monetization, over time will take its course because mobile you can provide mortar gets ads to users because of location-based data and other personal data that we can collect. so in the long run, we see that monetization is going to trend up. >> specific to t-mall the take r

about 3% non-mobile non--- monetization. alibaba has a lot to learn from facebook about how to monetize that movement to mobile. >> they have not won you over. >> not yet. whether it is ali baba or facebook, we've seen these numbers. analysts will revise estimates. each of them is trading at 40 times forward earnings. how'd you price a stock like this? >> one aspect that is been talked a lot about is you have a low interest rate so you have that dividend discount or growth model which is of low interest rate, it creates a higher evaluation. the valuation concerns are driven by the low interest rate environment. investors globally need growth companies in their portfolio. alibaba and facebook are two such companies. >> does that mean investors are overpaying for growth? >> you have to be thinking about what is coming ahead. to paul's point, how did the integrate that? that is been a drag for alibaba. facebook is further along in integrating companies. >> i want to talk about the revenue they are generating per user. we have i

on the monetization rate, it has been trending up over the last few quarters. one thing to remember about mobile is we have now 200 62 5 million monthly active users that are going -- 265 million monthly active users. that is very good in spite of the net adds. we believe as long as you continue to attract users on mobile to buy things, to engage on your platform, at some point monetization will follow. one thing i would like everyone to remember, in the fourth quarter, alibaba generated $1 billion u.s. in mobile revenue. this is a substantial number. >> on other developments, speaking about mobile, yahoo! saw some good mobile revenue growth a day ago. marissa mayer has now spun out her alibaba shares into spin co. would you have any interest in buying all or part of spin co.? >> we don't anticipate buying into an agreement with yahoo! or spin co. this is their right to do. the board obvious. they decided to do the spin off. operating the business day today, we have a 15% shareholder in us. that's yahoo! it really doesn't change anything from our perspective. b

on the monetization rate the reported 1.96% monetization which has been trending up over the last fewuarters. the one thing to remember about mobile is we have 265 million monthly active users coming to our mobile apps to buy things. that is a very good result especially in light of the net ads. we added 48 million monthly active users in this quarter. we believe that as long as you continue to attract users on mobile to buy things to engage on your platform, at some point monetization will follow. one thing i would like everyone to remember, in the fourth quarter, ali baba generated one billion u.s. dollars in mobile revenue. this is a very substantial number. we broke that $1 billion mark this quarter. >> speaking about mobile, yahoo! saw some good mobile ad revenue growth in their quarter just a day ago. marissa mayer has not spun out her ali baba shares -- now spun out her ali baba shares into pimco. would you have any interest in buying all or part of pimco? >> we don't anticipate entering into an agreement with yahoo! or spiconco. this is something that is the right of yahoo! to

and really we've seen that developers are trying to monetize. they are harvesting all the information they can to try and place it with data brokers. sometimes for their own internal research, they say let's go ahead and collect it. >> you can't speak for this particular company. you can only say what the data shows you. but you think it is an intentional thing? you don't think they accidentally accessed my calendar, but rather they are selling it to somebody? >> they have to write software that goes into your phone and looks around for stuff and pulls it out. >> it was free. i will give you that. and so maybe that's why. >> intention is possible. >> and it's something we see that's part of the incentive from developers. they want to monetize, but they also want to give the app for free to get more users. they find that networks and sharing data with third parties are a way to monetize that data. >> do you have any sense of the scale of this problem? >> absolutely. it's something that affects most of the apps out there today. we did a study and

monet davis, ladies and gentlemen. there she is.if anybody ever tries to use that phrase "throw like a girl" again, just remember this is what they mean. watch this pitch. monet davis. little league world series. amazing. amazing. >> so my daughter actually after watching monet davis, told me you know mommy, i think when girls are on the team they're usually the best player. >> they kind of have to be don't they to even get there. i love the little league world series. it might be the last sport event that i care about. >> soccer. >> the place i always wanted to get to when i was 11 years old. but watching her was just incredible. >> she penned a book so she could be next year's biggest winner. >> anyone want to change their votes? >> i'll go with monet. i'll get on board. >> that settles it. monet davis, biggest winner of the year. person of the year that's our next and final category. the #1 prescribed acid blocking brand available without a prescription for frequent heartburn. get complete protection. nexium level protection™ [ n

and then i think you are going to see in a year or so monetization from that. the thing i think is really interesting is the consumer wins in all of this. what's happening because whatsapp has grown to quickly and other apps like line and so on you have the networks trying to compete. so they are saying we're going to give unlimited texting and phone calls and things like that which is what whatsapp. so we're winning in this whole battle. and i think you are going to see more monetization efforts from facebook and whatsapp probably by the end of the year i would think. >> jon fortt, do you want to weigh in? >> yeah i think this is particularly interesting coming in the context of ef williams excellents on media the -- comments on media. now whatsapp also putting out monster growth numbers and from where i sit absolutely monthly active users matter. maybe not the only thing but if you combine that with engagement and instagram's potential for advertising on one hand and whatsapp for subscription and usage based on the other hand it is a very powerful argument fo

it's harder to monetize current news stories. that's what twitter is good for.tter needs to find out how to monetize e-commerce. >> mark brought up revenues. he said they're in a good position to produce revenues. he didn't say anything about monthly active users. so for me they've been trying to change the metrics on it. is this something we should all take a look at in the analyst community? that we're looking at the wrong metrics with twitter? >> we look at both. i think they have been more skeptical on the user growth to the monetizization growth. users has been a disappointment in 2014 in total. ipg that's what we're focused on for earnings season. we've done some consumer surveys. and only about 34% of people used twitter. and about 35% of consumers don't even know what the point of twitter is. that's the way to convince why they need to use twitter. >> want to ask you about the second aspect of mark cuban's comments. that is google looks like it could be short right here. why would you disagree with that? >> yeah, we still expect decent growth for google.

the first is monetizing the league. gambling, putting ads on the uniforms what have you. he's also profoundly pr conscious. and ever evidentbly as you legalize gambling there are publickization issues. people want to take responsibility, if people are pulled into gambling addiction. there are horror stories that will come out of that. and then adam silver will have to say, well, this is about people's freedom, personal choices. we'll give this much money to gambling anonymous to show that we understand that there could be a dark side to some of these issues. and so it's just--that's what it's really going to be about. will silver and the nba be able to weather that alone. >> kevin draper we've been talking about adam silver. we haven't mentioned john boehner or mitch mcconnell. how big of a player is congress? >> adam silver in his op-ed. he said that they'll continue as long as this is federally illegal. he wants a federal solution not a state by state one. adam silver's statement is a big deal, but he didn't pledge to do anything. it's up to congress to legalize. >> thi

are they monetizing on that. how much is zuckerberg spending? boeing, forecasting a big jump in cash flow from $4.3 billion to 6.2 billion, sending shares of this dow component sharply higher. what are investors watching in the most closely? what can we expect from facebook after it reports earnings after the bell? so much going on. let's start the "countdown." (?) liz: good afternoon. let's begin with the fed and the word, not patience, but solid. the fed announcing that economic activity has been expanding at a solid pace. that's an update from the previous word "moderate." i've also heard modest. it did start moving much higher, the market, then the word "solid" started sink in. is it the dollar, disinflation, draghi, or european monetary policy? we have all-star line-ups. the guy who pressed the send button. the wall street chief economic -- former federal reserve president keith. you see chris there. he's in chicago. phil flint. john and al, i want to begin with you. right off the bat, the word "solid" am i misinterpreting that. the market

it was mobile monetization. they have not been able to monetize mobile as with desktop.uge migration for mobile users. great news for investors. monetization a problem. the chinese economic slow down. i asked joe sigh exactly what he is expecting for the year to come. >> we'll definitely see growth on a year and year basis. (?) i think the growth will be driven by more users coming on to the mobile platform and also our extension into lower tier cities, not just the fourth and fifth tier cities. but sixth. we've seen particular strength from fifth and sixth cities. and also our efforts in developing more consumption and also more production from the rural villages. >> so there you have it. you have a lot of positive outlook. of course, the chinese government looking very closely at alibaba trying to see if that fraud envy rides and the counterfeit items will be a problem. alibaba says no. we're working hard. >> the pot calling the kettle -- the chinese company is surprised that they're bribing people. i'm wondering if jack ma really wants to take on the government. he's

when i left facebook we were not close to monetizing mobile. it was more of a growth product very much a growth product consistent with mark's comments about trying to reach and connect the whole world, we were focused on reaching users and new users via mobile devices because it was probably the only device they had access to. it would reach to the ends of the earth and not as focused on monetization. at the same time i'm not surprised by facebook's ability to blow away the numbers in this category. >> they were 526 million mobile only users. there was a percentage of monthly active users and there was 37.8% of the users. well over one third of the users now. only on mobile. was there a belief that that is where the world was going or we had better see what happened? >> it was a combination early on of initial inbound demand. people hearing about corporations and other users hearing about facebook growing in the u.s. and wanting exposure to the product. some of it was inbound initially but a lot of it was in early recognition on the part of ma

when i left facebook, we were not even close to monetizing mobile. it was very much a growth product. consistent with mark's comments about trying to reach the whole world. we were really focused on reaching users, new users by mobile devices -- it was probably the only device they had access to. mobile products that would reach to the ends of the earth not focusing on monetization. at the same time, i am not surprised by facebook's ability to get numbers in this category. >> there were 5 million mobile only users. i calculated the percentage of active users, it was 37.8%. well over a third of the users. 30%. only a mobile. was there a believe in the early days that this is where it was going? or that we should give our toes and see what happens -- deip our toes and see what happens? >> hearing about facebook growing in the u.s., some of it was inbound initially. a lot of it was an early recognition on the part of mark and the management team. outside of the united states and canada, for the most part were going to be acquainted with facebook. it rea

monetization as well.ls like that, not to mention monetizing the 500 million not logged in which we also talk about gives more lift about a 10% lift to ebitda. >> you think they need a leadership change up top. >> we sent a note about a week or ago, the top question we get, should dick end up leaving? who would be a good replacement. neil mow han at google would be fantastic or ross levinton ex-ceo of yahoo! >> jason goldberg, twitter shareholder of fab.com arguing that twitter should sell, google should be the owner of this company. is that potentially an end game for this company? >> you fink about what what tths is it's real time search looking for live news. i think they looked at buying twitter several times before it went public. now it would take a sizable check to get that done. i don't know if that's likely in the near term but not lost on them. >> a make or break year for a lot of companies. we'll be hearing more from you. appreciate having you. >> let's send it to meg terrell at headquarters. >>

the yen is moving toward monetization. going to be difficult to call what the real impact would be. you are entering qe in one sector, as sitting -- exiting in another. >> we talk about the impact oil is likely to have. we have seen a fairly significant swing from the bank of england. if you take a look at the forward rate agreements in south africa, everybody was expecting the next move from your central-bank to be up. now they are beginning to price in the possibility of it being down. what impact is oil having? >> the impact on the prices in south africa -- [indiscernible] if the deadline in the oil price was accompanied by stability, you would see even more. basically, we have become a shock absorber in the oil price. it will improve the inflation outlook. in the same manner that central banks will, the oil price goes up. the increase in the oil price leads to a general increase. when the oil price declines you've got to strip out of the oil price what is happening to the rest of inflation. >> sorry, can i just read be

. >> well, i think that the monetization issue is probably related to advertising when you come downso i suspect that the mobile advertising monetization is something that's been a challenge for some properties and maybe that's the case with some of the larger portals. it's not been the case with facebook. and if you think back to when facebook went public, the big question was, what's going to happen as these mobile users, you know, increase in the base of facebook users. the answer has been that facebook has really monetized it well and i think that somewhere north of 60% of all that ad revenue is coming from mobile ads. >> your report out you found that mobile ads are as effective as desk top ads. to the point you were making, when do you think the cpm gap closes, those on mobile which can be half of what we see on desk top from where you sit what do you see happening? >> i think what happens historically, if you look back, that the ad dollars always lag the way that the consumer behavior changes because the big advertisers need that proof that the advertising works. what we are s

on the monetization rate, we reported 1.96 miss -- 1.96% monetization.ng to member about mobile is we have 255 million monthly active users that are coming to our mobile at to buy things. that is a good result especially in light of the net app. we added 48 million active users in this quarter. we believe that as long as you continue to attract users on the mobile to buy things and engage on your platform at some point monetization will follow. one thing i would like everyone to remember, in the fourth quarter, alibaba generated one billion u.s. dollars in mobile revenue. we broke that $1 billion mark this quarter. >> on other developments, yahoo! saw some good mobile ad revenue growth in their quarter a day ago. mercer mayer -- marissa mayer has spun out her alibaba shares. would you have any interest in buying all or part of spin co? >> we do not anticipate entering into an agreement with yahoo! or spin co. this is something that is the right of yahoo! to do. their board has decided to do the spinoff. from our perspective, operating the business day to

they need to focus on monetization and profits.e said, tumblr had to be sold even though they had potential. the annual burn rate was almost 50% of the entire fund. >> we were making money. we had a big burn rate. we would have been able to -- the options in front of us were raise what you call like a growth round. get somebody to cut you a big check. or find and acquire, take on the burn rate. >> what about user growth? give me number is in terms of where tumblr is today. >> at the time of the acquisition, we were 100 million blogs. we crossed over 200 million blogs. we reached 450 million people all over the world. >> it looks like it has dipped. >> we use them for our advertisers. it is pretty far off our audience numbers, which are closer to a global audience of 450 million people. they do not directly measure mobile traffic. >> marissa mayer's acquisition strategy has been criticized and tumblr is her biggest acquisition so far. critics said, tumblr was not making money or growing. how do you respond? >> we are growing very fa

we have two ways to monetize.e area of the wearables is to try to make that experience much more stickier. the answer to your question is we not only wanted to expand through this process but also want to make it a little bit more sticky and spend more time with us. in addition to that we start talking about our payment system, too. >> all right john chen talking about expending distribution for passport and classic private network for internet of things trying to get more stickiness in blackberry messenger. back to you. >> thank you so much. coming up the critics love to hate yahoo and twitter. do the companies have what the other needs? we ask bob peck when we come back. ♪ [upbeat music] defiance is in our bones. defiance never grows old. citracal maximum. easily absorbed calcium plus d. beauty is bone deep. i take prilosec otc each morning for my frequent heartburn. because it gives me... zero heartburn! prilosec otc. the number 1 doctor-recommended frequent heartburn medicine for 9 straight years. one pill eac

among the top draws will be pieces by claude monet. there will be paintings by toulouse-lautrec and matisse. the london auction house is offering art lovers a trip through impressionism surrealism, expressionism, and modernism. >> this is francis bacon's self-portrait. it is one of only three that the artist made of himself. this is an abstract painting from 1986, a tremendous picture in scale kaleidoscope, and color. it is estimated at 15 million to 18 million pounds. >> heavy price tags are expected across the board. it is expected to bring about 190 million euros sparking worldwide interest. >> there is demand from across the world. there is great partisan -- greater participation than ever before, particularly from asia, south america, europe, and the middle east. >> just ahead of the auction sotheby's announced it had increased its buyer's premium. the works are not on display until the hammer falls in feb ruary. >> a new message thought to be the voice of the japanese journalist held by the islamic state group. he said his fellow

they need to focus on monetization and profits.said, tumblr had to be sold even though they had potential. the annual burn rate was almost 50% of the entire fund. how do you respond to that? >> we were making money. it is true, we had a real burn rate. but we had the options in front of us were to raise growth rounds, get somebody to cut you a big check. or go and find and acquire, take on the burn rate. until you cross over to profitability. >> what about user growth? give me numbers in terms of where tumblr is today. >> at the time of the acquisition, we were 100 million blogs. we crossed over 200 million this summer. we reach an audience of 450 million people all over the world. >> comscore says you have less now. it looks like it has dipped. how do we make sense of this? >> our advertisers like to use it for comparative to and audience metrics. it is pretty far off our actual audience numbers, which are closer to a global audience of 450 million people. they do not directly measure mobile traffic. it is very hard to get the ful

would kill for -- they missed expectations, and a lot of it has to do with the fact that mobile monetizationo be right now. plus you also have this investigation or, i guess, potential investigation by a chinese government agency that saysally babb what is not --ally babb babb is not doing enough about the fraud that is very much in their e-commerce system right now. liz: we're talking about maybe fake or counterfeit items, do glecial by some bribes -- liz: since when do the chinese care about -- >> right, right. it's like the pot calling the kettle black. it's interesting to see them try to do this because you have a president who's very much trying the crack down on a wide variety of things including things like this. but i asked the vice chairman, actually, what he thought about this little bump in the road which actually could be a big risk factor, and this is what he had to say. >> we take issue with the results of the report, that they purported to take a sample check of items traded on our site and concluded that, you know, the level of fake products on the site. we took issue with th

they need to focus on monetization and profits.e said, tumblr had to be sold even though they had potential. tumblr's annual burn rate was almost 50% of the entire fund. three exclamation points. how do you respond to that? >> we were making money. it is true we had a real burn rate. we would have been able to -- the options in front of us were raised what you would call a growth round, get somebody to cut you a big check. or go and find and acquire, take on the burn rate. until you cross over to profitability. >> what about user growth? give me some numbers in terms of where tumblr is today. how many blogs, how many countries? >> at the time of the acquisition, we were 100 million blogs. we crossed over 200 million blogs. we reach an audience now up almost 450 million people all over the world. >> you had 47.3 million monthly unique users in august. in may, it was 39 million. it looks like it has dipped. how do we make sense of that? >> we use them for our advertisers. they like to use it for comparative demographics. it is pretty

and their difficulty monetizing the thing they're doing. they think they're socially relevant, which is what google has struggled to create. this is a way to become socially relevant versus facebook. i think an acquisition of this type would be guede for them. >> it does make a lot of sense. i asked for bold. i'm going to come back to you another day, for an even bolder prodiction. carter, what's your trade of the year? >> japanese equities will have a bad time in the year ahead. the facts we know, they're struggling. two quarters of contracting gdp. and q-4 is no better. retail sales is declining. real wages dropped the most. and the nikkei, over the last two or three years, up almost 100%. that's because of the yen. if you do it in dollar terms, it's up 20. all of the currency oomph has run its course. now, the facts are not there. we're betting in a nikkei, the japanese equities are a bad place to be in 2015. >> that's an interesting call, carter. the u.s. is out of the q.e. game. and a lot of people are pricing in that we're going to ra

we think that twitter is unfairly criticized because of the fact that they haven't started the monetization as successfully as facebook or they're not as big or they have some kind of aspects of the model that aren't as comparable. the reality is they've been doubling revenues and they've been growing their business very substantially and we think there is a lot of opportunity for upside given the negative sentiment on twitter at this point. >> finally, scott, we have the -- in the fex next day, alibaba earnings, second quarter of earnings as a public company. they have to address the yahoo! spin of that stake. i'm wondering how you think they'll address it and do they buy back the stake? what do you think is in the cards? >> kayla, we initiated coverage of alibaba earlier this month with a buy opinion. our 12 month target is $124. to be candid, we expect alibaba to address the spinoff and frankly indicate that they probably would have an interest in some type of transaction that would enable them to essentially shrink their float and if that means repurchasing some or all of that stake i t

. >>> well to say 2001 was au13 was a big year her monet daichbs'ne davis.e want to sit down and talk with her about what life was like right now. >> one of my friends walked past me and she was like oh my gosh. i was like it's okay it's okay. i'm just like i was a couple months ago. >> and a whole day with mo' ne at school. and what's next for her. to see the rest of the interview tune in at 11:00 tonight. >> now your first alert weather with meteorologist brittney shipp shipp. >> as we head into the rest of tonight it is still going to be another cold night ahead for us. but things really change as we push into tomorrow. so we're tracking snow and rain for your sunday night. later on in the evening. and then a first alert day is in effect sunday evening into monday morning. and the reason why is we're also expecting a rain showers and even the possibility of snow showers lingering into your monday morning commute. for philadelphia, 27 degrees right f feels like 16 degrees. so it is still very cold. wind speeds out of the west at 13 miles per hour. we're no

going forward over the next year, we see up side from sales solution, which they are just trying to monetize now. we think that is early. we think that is going to start kraching on. marketing solutions will start to accelerate as they are increasingly selling more mobiles advertising. we think there were a couple of initiatives that weren't present a year ago. they start to lead to up side to numbers. >> aaron, thanks so much for your time. appreciate it. >>> aaron kesler of raymond james. >>> let's talked about linkedin. it soars. it has had a monster run recently. >> this is a stock that's incredibly volatile. it is a trade where a lot of people have gotten comfortable with. it is a company that is probably going to become more efficient going forward. it is a $140 stock. it is one of the great kind of dominators of an industry. i don't know if i would pay that amount for it. i think it is great. >> i think they have a lot to prove over the next couple of months. i am not saying they can't do that. switching the mobile is something that everybody is doing. that doesn't impress me at much.

start by monetizing your hobby. you can earn extra cash by teaching others to do what you love. contact a local continuing education program or consult resources like san francisco state university for opportunities. web designers and photographers have a greater chance for success because they are able to make extra cash selling their services while working their full-time jobs. if writing is your passion, consider working as a freelance writer or starting a blog. any of these ventures could pan out to a full-time career. but you'll never know unless you try. i'm jill schlesinger for kpix 5. >>> coming up tonight at 5:00 -- [ signal breakup ] >> it's the flu. but can you avoid your coworkers' germs without seeming rude? [ laughter ] >> the etiquette, do's and don'ts of flu season that and more at 5:00. instead of just doing, stay away from me! >> did you get your flu shot? >> yeah. i have never gotten one. did you get one? >> yeah. every year. >> you have been healthy. >> i'm healthy. >> i got the flu in november. so i'm germ-free now. anyway, have a great afternoon, everybody.

what we'll look for moving forward how they monetize instagram.ark zuckerberg said he didn't want to monetize instagram until they got to billion users. that happened already. they are doing ads and relatively successful. we don't have the numbers. no mention of what's app. i suspect we'll hear something on the call. david: one final point, victor, zuckerberg scared a lot of investors about investing aggressively, his phrase, early in the year. did every expand on that to satisfy investors at all? >> well i think throughout following investor conversations a big chunk of that ad spend was really due to oculus to make that virtual reality a mainstream product. i expect him to reiterate that expense guidance on the call but i do know in the past two years when they have given out expense guidance they have always beaten that expense guidance. i expect the same as well. they're coming in better than forecast. david: good stuff. victor anthony. thanks very much. jo ling kent, great analysis. liz: european central bank increased its advanced purchase p

i just believe that they're showing that they're monetizing in different ways.ve got roughdy -- i think their revenues are up 160% in non-candy crush revenue stream. look, this company is taking different steps. it is a misunderstood company. it is a content company. i think people compare them a lot to zynga. it is a very, very different business model. i think once the shorts get off their banging the stock down in this lock-up -- >> is that an accounting term? >> non-candy crush. >> i'm a believer. i think it is going to go higher. >>> it is officially 2015. as everyone is getting in shape for the new year -- at least some people are getting in shape for the new year -- it is time for some financial fitness right here on the desk. traders share their big trading resolutions right after the break. >>> time now for "pops & drops." big movers of the day. wynn resorts down 1%. >> i don't think gambling is the type of consumption that the chinese government has in mind as it tries to evolve its economy. i think really you should stay out of wynn. >> these mlp stru

a lot of people talk about twitter and their difficult monetizing the things they're doing. they think they're socially relevant which happens to be what google has struggled to create, even though they have so much other things going for them. they have a lot of cash. this is a way for them to become socially relevant versus the facebooks of the world. i think an acquisition of this type would be good for both of them. >> it really does feel like it would make a lot of sense. i don't think that's particularly bold. i asked for bold. i'll come back to you another day with an even bolder prediction. what's your contrarian trade? >> we think japanese equities will have a tough time in the year ahead. two quarters of contracting gdp and apparently q4 is no better. retail sales declining, industrial production declining, yet the nikkei over the past two, three years, up. we think all of the courtesy umf has run its course. we believe the nikkei and japanese equities are a very bad place to be in 2015. >> i think that's a really interesting call. when you think about it, the u.s.

start by monetizing your hobby. you can earn extra cash by teaching others to do what you love.ontact a local continuing education program or consult resources like san francisco state university for opportunities. web designers and photographers have a greater chance for success because they are able to make extra cash selling their services while working their full-time jobs. if writing is your passion, consider working as a freelance writer or starting a blog. any of these ventures could pan out to a full-time career. but you'll never know unless you tr >>> i'm ken bastida in the kpix 5 newsroom. coming up at 6:00, bright colors cute characters but these guns are the real thing. now bay area police are sounding the alarm about potentially deadly consequences. >> $8 million not for new housing but to save an old mobile home park. why the county says this is the best plan for dozens of families who live there. >> plus, the out pouring of support to help a north bay police dogfighting cancer. that's coming up at 6:00. >> thank you. see you in 30 minutes. thanks for watching us a

. >> is the problem that there needs to be a new product or do they need to monetize better and becomeresting. they might have something of a distracted ceo. he is investing in moon shots. self driving cars, google glass a robotics company. all of things could be a gigantic business at some point. like android. but when was the last time a world changing technology came out of a giant company? >> is that because they simply can't be bothered of the humdrum of running a regular basis? -- business? >> that is white is good news that larry page took a step back -- why it is good news that larry page took a step back. there is hope. even little things are challenging. youtube is supposed to be this great video at play and facebook is now investing big time in advertising on video. >> are investors going to be ok of google starts focusing on monetization versus the big sexy products? >> investors want to see them doing these things. they also need google to work on the optimization. one idea i heard is that maybe google will start charging developers more may be the same amount apple charge

robust ad platform and that is one of the key technologies that verizon is looking at as they look to monetize online videos, as you suggested. they are really looking at some of the back-end plumbing to be a player in the business. >> it is also fairly amazing that this dial-up business has supported tim armstrong and given him a chance to build another business around advertising. >> tim armstrong has had a couple of swings with strategies for your the local media business strategy did not work but it appears that programatic is such a significant growth story and overall ad spending. aol has built a good platform. the traditional 20-year-old dial-up generates cash and allows the company to make the investment. that has allowed him and his team to make some of the strategic investments. >> it's like the worst skis slope in the world. you watch a steady decline over time but it continues to support aol to try to find business i wonder in your conversations with people around the deal if they see some value from that dial-up business? >> sure. it would make sense that a company like verizon wi