higher for commercials than the record set this time last year on super bowl ads joining us now is tony ponturotrans- kirmser/ponturo group. thank you so much for being here. >> thank you for having me. ashley: did you come up with the clydesdale horses? [laughter] >> they actually go back to prohibition era. it has been a long heritage and an icon that no other company have. ashley: a really appeals to the people. >> from time to time people would think if you always had to convince people. but people really love the clydesdale's. ashley: can you say that about the puppies as well i think. >> between a puppy and a big horse, you have pretty good ingredients. ashley: what is the aim of these ads? to be memorable? and in what correlation is there between that and people buying? >> whether you're going to see 120 million people it's going to be men and women and young people and you really want to touch all of those demographics. and so if you have a motion and that is the moment, that is why they have the marketing polls. ashley: talking about the other side of that companies like go daddy who l