it you've all, adapts morphs into new experiences -- it has evolved, adapteded, morphed into new experiences. it's almost like a city. it adapts to the people inside the city. i think a lot of the people look at it from the monetization standpoint. they are only thinking about it from an advertising standpoint. i have been using it day in and day out for almost eight years, and now it is starting to be driven, every decision is driven by revenue, not by listening to how people are using it. if they were listening tweet storms would be a product feature. this is a missed opportunity. they need to listen and learn and adapt their service from that. >> there is something to the medium, the limited number of characters, the brevity required the hashtags. is that the thing that intrigues you as a person who thinks about media? >> absolutely. the only thing i worry about twitter right now is the growing amount of snarkiness on twitter. >> what do you mean? as a fan of snark, i take that personally. >> as long as we can shut you off that is what i'm going for. [laughter] when you are a media entity