brian fung with washington post. gentlemen, thank you. >> guest: thank you. >> thank you. >> you're watching booktv on c-span2 with top nonfiction books and authors every weekend. booktv, television for serious readers. >> here's a look at some of the upcoming book fairs and festivals happening around the country. >> let us know about book fairs and festivals in your area, and we'll be happy to add them to our list. e-mail us at booktv@c-span.org. >> more now from booktv television for serious readers. timothy shriver talks about what he's learned throughout his life from people with intellectual disabilities including his aunt rosemary kennedy. this is about an hour and five minutes. >> hey thanks for coming. we're really happy that you've joined us to celebrate the great work that tim shriver has done for his entire career his entire life and help him launch his book. so this is a special event for us. i have a few words just so for those of you who don't know much about mr. shriver, just give you an idea of, you k

. >> host: joining our conversation on "the communicators" is brian fung of the "washington post." >> guest: thanks for having me theater. mr. chairman i wanted to pick up on something you were just saying about the way things went off the rails. did you ever anticipate when you are developing the principles that things could get this far? >> guest: no and if you went back and looked at the speech i'm a believer that if you set the culture and you set the tone at the beginning of innovation in the beginning of a new environment that those guiding principles can really cause those initial business decisions and those initial engineering decisions to abandon the right direction and avoid the need for greater intervention. the goal was to shoot across the bow of the industry and say these are things consumers come to value. engineer faithfully to them and you will prosper and they will prosper and there will be no need for the government to play a heavy regulatory role. if i can say so in my own judgment i think it was wildly successful. no matter what the rhetoric but the reality is the