. >> mark ecko is a designer and a video game developer. this was part of a viral marketing campaign for a game called "getting up." >> it was to get people to talk about a game. and to author something that was culturally relevant. >> in the game, and the main character uses graffiti toe protest a corrupt and totalitarian authority making his creative team brainstormed for a stunt that would bring attention to the game. >> the symbol of air force one was so loaded and the absurdity of me being able to hop a fence with a spray can, it was just so absurd, we said we've got to do this. we got to figure this one out. >> ecko teamed up with advertising agency and creative shop drogo 5 to make it happen. >> the first thing was, we got to rent a 747. >> they found a plane. >> oh, my goodness. >> and painted it to look like air force one. >> we wanted to look as authentic as possible because that's what's going to get people to raise their eyebrows and go really? is this real? the layout of the fence and where the plane would be in relation to the