. >>> and clothing queen ilene fisher on the importance of your brand translating on giant. that's all coming up next on "your business." >> small businesses are revitalizing the economy. and american express open is here to help. that's why we are proud to present "your business" on msnbc. hi there, everyone. i'm jj ramberg and welcome to "your business." the show dedicated to giving you add vice to help your business grow and succeed. his team calls him the world's least important ceo. but do not let that label fool you. ben kaufmann is disrupting not only how the world makes new products but how yo cultivate an innovative culture to fit the company's name corky. it's thursday night in new york city, and ben kaufmann the dynamic 28-year-old ceo of quirky invited me to be a panelist of the company's weekly ritual called e-val. >> you are watching the evaluation. special guest panelist tonight is jj ramberg, give it up for jj ramberg. >> quirky describes itself as a company that makes invention accessible. every week the employees sift through thousands of product ideas subm

. >>> and clothing queen ilene fisher on the importance of your brand translating on giant.ss." >> small businesses are revitalizing the economy. and american express open is here to help. that's why we are proud to