made a meaningngful differce to their messaging. all of usus feel empored to do something now, anand th is an important step area >> th is based on an actual incide an actuaual phone call to 911. it is unsettling durining the super bowl. does it work? >> it works, and it is desned for e super bowl, because she is calling for a pizza, which as we know, everybody orders pizza dung the super bowl. you are kind of sucked in,n, just like the 911 opeperator was. then, tak the turn. it is powerful, because you fefeel like there arere people doing things like this. i know when we shared it around i s like, this is probably the most powerful ad in the super bo. not a big budget. brliantly executed on a shoestring budget. >> we talklk about child abuse. we do not talk about this issue enough. this is effective. >> if you doot have a big media budget, this is an opportunity to hava sharper nail. >> if you do not have a bigger hammer, you have to have a sharper il. thisis message is poignant emotional, and real. >> it does not let the e nfl of