it means loving martin luther king, amean says it is one for two, it means black history has been disconnected from american history. >> call it just iffy case, and it is no coincidence, thes the shortest month, and he has a # conspiracy, and i am old enough to know that, the intersection in light of what has happened in the past year, eric garner, ferguson, mike brown. >> how should we acknowledge this. >> that's why it is so critically important. and for many young folks this is something that is unprecedented. i grew up in an era where i rebel know. i remember black plus brutality, in new york city, and we know there's even a longer history so black history month helps us to be able to connect the dots. and particularly this moment where we have access to archives visual archives audio archives that's unprecedented in terms of what kind of access we have. we can literally do black history month every day, more than 28 days, why simply decide to roll out the marketing plan. on january 15th instead of thinking about rolling out the marketing plan for the whole year, and i think part of it has