joining with us more, cantor fitzgera fitzgerald, brian white, good morning to you. >> good morning,arl. >> everybody was out over the weekend visiting the stores trying to gauge how the experience is for people trying it on. when it comes to production, how many of these can they make and how quickly? >> well, we've always said, you know, we think they have ambitions that are much greater than our model reflect. so, you know, for fiscal '16, we've got 25 million units, and i think they have ambitions that are much higher than that. so what i like to see this weekend is lead time stretching into june, that's great. apple doesn't want june shipments, and that tells me they were surprised in the upside this weekend. >> brian, based on what you're hearing and seeing in the stores, what's your sense of who's most interest, enthralled with the watch. i was there at the fifth avenue store at the sort of launch on friday. i went back on saturday night with my wife to check it out at around 10:30 p.m., they said no appointments were available to try it on, but we were still able to try it on