the co-founder of jackson hewitt, a company for which he no longer works but still bears his name ishe founder now and ceo of liberty tax service based in virginia beach, virginia. the third largest tax prep in the country, liberty has 43 locations and growing. he talks about making your customers happy, principles and this getting out of the box in this learning from the pros. >> making customers happy. you never meet a customer's expectations. you almost never do. you either exceed it or fail to meet it. and our goal as ceos is to have a higher and higher percentage of exceeding customer's expectations. caution is a thing of the past. you have to go for it. we do one thing almost no one does. we're one of the few national companies that calls every customer two days after they've been in and asked how we did for them and how we can improve. they like being called. they like being asked. we have a higher retention when we call our customers and ask them how we did. flexibility is key then because you have so many different kinds of customers. so you've got to do things different. if

and then the co-founder of the jackson hewitt and then the found are tofu liberty. >> god opened a window it. >> and through that opportunity he would found wealth and prosperity. but he also found a way to help generate jobs and opportunities for thousands of americans looking for a way to enjoy their own pursuit of happiness. >> i've brought in 5,000 franchisee franchise franchisees and many thousands of families. and that's huge blessing. and fantastic. kplans complacency is so common in our -- in human beings. they get the car they want t house they want the education and children they want and they just stop. and for me i have to go. i have to win and this is more fun. i thought when i was a kid i'd get rich and make a few million dollars and then relax and retire. but what would i do. this is fun. every day i touch people's lives. >> he really does have a huge impact on people and most definitely positive. >> his positive impact has paved the way for many to be millionaires. among those making well the olt fashioned way. they earned it. and now they are paying it forward. >> we're h