a perfect example of the announcement we made this week which include ablle, johnson & johnson, med tronnic. what was behind -- >> this was a partnership. >> partnership, and it's an open platform. back to the idea of partnerships ecosystems an open platform. but for every human, kind of a simple way to think of it, 10% of the information in your lifetime collected about you will be the formal medical records that you know of today. another 20% will be the genomics that's starting to happen. but what you just-- there is another 70% which people call it exogenous data-- your fitbit apple watch, what you're eating what you're filling in is there your heart rate. >> it will be 300 million books of data per person. that's kind of the amount. and with that you have a whole other world that can be health and wellness for the ability. >> rose: and the capacity to not be overwhelmed by it. >> and privacy, security all that all around it but not be overwhelmed. >> rose: either you said this or one of your colleagues: >> well, that is one of my colleagues, but i actually agree. my head of research jo