the so-called korean wave launched furuya's career.y 2011 he was hosting eight regular tv and radio programs a week. >> translator: at first i was criticized. some listeners told me they quit tuning into my radio station, but the trend reversed. i really felt the power of culture. >> reporter: about a year later that trend reversed again. political relations between the two nations soured over territorial disputes and perceptions of history. anti-south korean sentiment grew in japan while anti-japanese sentiment grew in south korea. major tv networks in japan stopped airing south korean dramas and some of furuya's shows also took a hit. he wondered how people could become so easily influenced by political relations. and he began to realize media bias plays a big role. so he started to visit cultural centers and colleges across japan to discuss the issue. >> translator: the role i'm supposed to play started to change. at first i just wanted to let people listen to korean music, but my new mission is to try to convey what i believe is tr