we're looking for sam ash to market our new "better" line of drums.e know sjc needs a retailer to get to the next level. it's important to me that mike do a good job today. i've heard he's a great salesman, but i want to see it. this company needs this account. -richard: hi. we've never met. -mike: i'm mike. richard: mike, how you doing? lemonis: how are you? i'm marcus. nice to meet you. mike: cool, yeah, so my brother and i started the company out of our grandmother's basement in dudley, massachusetts. sjc is actually my brother's initials. right now what we're doing is, instead of just being a full-fledged custom shop like we've done in the past, we are developing a product mix -- a good, better, best model -- where we'd love to have this, which is the "better" kit, available in your store. richard: oh, boy. price-wise, where are you? mike: this kit, to sam ash, would be about $1,100, where you guys could retail it at about $1,700. richard: that's -- no, i'm sorry. you've picked a very difficult category. you're competing with some of the biggest c

ash courage award. it's at the espies. michael sam received this recognition last year. nelson mandela, robin roberts some of the past winners. bruce jenner was chosen back in april when we were still calling him bruce jenner. now as of today, he would prefer to be called caitlyn jenner and preferred to be referred to as a woman. journalists, generally, we've had to learn how to work in situations like this. the best thing to do is go ahead and support this person's choice. so to say she and caitlyn in this case. because this is so new, we need to refer to formerly bruce jenner. we need to indicate to our audience what we're talking about here. for example, we talk about chelsea manning, who is in prison serving time for his involvement with the wikileaks scandal. we sometimes say formerly bradley manning, even though she now chooses to live as chelsea. that's an example of something that people are learning how to talk about this topic and how to have conversations about it. many people for the first time now, thanks to caitlyn jenner know someone who's transgender. >>

ashe courage award. an honor that many have received including jim valve ano, robin roberts, michael sam, nelson mandela. this signifies a snapshot of our culture at this time and whether these people fought cancer inequality billie jean king fighting for women's rights michael sam fighting for the rights of the gay athlete, the first openly gay nfl player to be drafted by the national hockey league whatever the case it may be it takes us to this place and it's a snapshot i believe, of where we are as a country and sports as a huge part of our culture. so the fact that she will be honored at the espys is a fascinating turn in this story. >> christine, debra always a pleasure. thanks so much. >> can i just note all of his children will be on the stage with him at the espys which is exactly the message that caitlin jenner wants to share. >> the whole world will be watching. thank you. now bring in elaine the host of pbs in focus with eden lane. how are you? >> great, don. thanks for having me back again. >> of course. we've heard caitlin say bruce was always living a line. soon as the "vanity fair" cover c