we are in the middle of a wonderful very informative conversation with woody weingarten and rose bar low about breast cancer. rose, i know you deal with all classes of people, people from all stations of life as it impacts breast cancer. we certainly know with all illnesses, that it touches every class, race, every station in life. i am wondering if you can talk a little bit about that perspective of the experience. >> we're increasingly bringing focus on the under served communities in this conversation. when we started it was marin breast cancer watch and founders were people affected by breast cancer but also people who for the most part had significant resources they could call on, not just material but also educational resources, so they could sort of understand and engage in a similar way to the approach that woody has taken, research of their own, asking questions of their doctors, having english as their first language. now we are really starting to pivot our efforts and apply our learning to communicating with those communities that are not as well resourced. for socioeconom