i would like to introduce you to woody winegarden who has written an interesting book called roller coaster, how a man can survive his partner's breast cancer and introduce you to the executive director of an organization called zero breast cancer based out of marin county. welcome. >> thank you. >> what is your organization? >> we are community based and have been dedicated to finding the causes of breast cancer particularly those in the physical and socioeconomic environment and to find ways that we can educate the community about risk reduction so they can help lower their risk or avoid breast cancer all together. >> your clientele so to speak is both women, men, families, medical community, legal community. >> correct. >> a broadly based consumer target base. >> exactly. it is for communities and societies. there isn't one unfortunately untouched by breast cancer. what we are sharing comes out of the research that scientists are doing and we are translating it into the community so they can do something practical with the information. >> lovely. woody, you have a different perspective.