have to be willing to take a 1 to 7% loss on stuff like this, if you are not going to take the game, youu can -- have to take losses. that would mean you are a trader, know who you are, other exits factors if you are a trader, have automatic stop place put in place, maybe based on percentages or stops or sales based on key moving averages, 20 to 50 day moving average, those things, stop, sell on news, like earnings, misses you don't want to hang in there, you can't take pain for more than 24 hours, automatic stops on technical factors, head and shoulders formation, and things like that if you know you are a trader you have to have these as your guide post, if you want to be longer term, many people say i am an investor, i want to be an investor it refers fundamental and that is what you have to consider when you think about closing out a position, slower top line growth contracting margins they don't have pricing power, maybe discounts things, ma is a rid, yellow flag, losing market share, company can't make market share is can't get pricing power that is what makes margin go up, bottom l