coming up, how adaing hasas translated into some history making moves. also, branding is pivotable in the work lace. we will shar theour titips that make it work. plus, we now know that the vernment data breach hit more than 21 million people. but we don't know still what happened with united airlines the wall street journal, and the stock mket shutting down with what are being called glitches. blishers are experimenng with business mode and other variables in an effort t to st relevant and keep ad revenue cong i in. the head of more magazine teaches us that reinvention is not only possible but comfortable, especially if you can get the first lady -- profitable, especially if you can get the first lady on board. the magazine industry, people feel like has been in a bit of turmoil ever since the recession. "more" keeps gwing in readers impact, visibility. what are you doing? >> y have e to keep knowing out there, trying, reinvent. i have reinvented t the magazine three times now. this is the latest incarnation. we wento a bigger size, better paper, more i