back when we were kids getting into the business, film ways -- bill moyes was the king of research. a badge of honor to have a samurai sword from him. there was a lot of great parenting coming from bill and his company. he was to radio what frank magid was or might still be to television. when we got out of school, we were looking at that strategic framework and how people approach radio. formats were starting to fragment. individual attributes of a product were going to define the branding and the packaging of the product. meaning, i am going to be a 10 in a row radio station and that's what i will hang my head -- hang my hat on. that only works until somebody becomes an 11 in a row radio station. that felt right to me and my brother. when he went back to school and got an mba at harvard, he did his studying around branding and applying the art of branding to radio and therefore the book came out of that. we talk about brands as if we always talked about brands. that wasn't the case. the warfare metaphor was the strategic paradigm that we all lived off of until we change that. we ch

back when we were kids getting into the business, film ways -- bill moyes was the king of research. it was a badge of honor to have a samurai sword from him. there was a lot of great parenting coming from bill and his company. he was to radio what frank magid was or might still be to television. when we got out of school, we were looking at that strategic framework and how people approach radio. formats were starting to fragment. individual attributes of a product were going to define the branding and the packaging of the product. meaning, i am going to be a 10 in a row radio station and that's what i will hang my head -- hang my hat on. that only works until somebody becomes an 11 in a row radio station. that felt right to me and my brother. when he went back to school and got an mba at harvard, he did his studying around branding and applying the art of branding to radio and therefore the book came out of that. we talk about brands as if we always talked about brands. that wasn't the case. the warfare metaphor was the strategic paradigm that we all lived off of until we change that