amanda clayman is a new breed of therapists addressing the most taboo subjects, money. she has a masters degree in social work and focuses on financial wellness, calling herself a financial therapist. >> money is a very emotional part of our looifrs, and if we think about it, money touches the most intimate aspects of who we are, what we do, how we choose to spend time. >> reporter: a new practice, there's no certification or accreditation for financial therapy, but the financial therapy association formalized in 2010 has a mission of bringing together 200 mental health and financial professionals as members. the financial plans association has over 17,000 members. clayman says while there are differences between financial planning and financial therapy, they are not mutually exclusive. >> traditionally, psychotherapists are loathed to deal with clients or patients' financial issues, and personal finance professionals shy away from the emotional discussions that drive behaviors. >> i personally work with people who are considered working for, but people who make a lot o