you just watched vita perk. now meet the panel, joining us here kelly hoey alicia syrett and barry nalebuff. great to see you all. kelly, throw out the first question to brad. >> caffeine. taking vitamins with pure coffee can interview with the ash absorption of nutrients. what did your studies and preparation tell but that? >> studies indicate it that but not necessarily always does. we formulated this for 2 1/2 years so we ensure that it doesn't really affect the absorption rate. >> brad, the per cost per serving is anywhere from 65 cents to 99 cents depending on how much you buy at one time. are you expecting that consumers will spend this daily especially if they're already spending a lot on an expensive cup of coffee? >> early on we've seeing a lot of consumers use this product daily. it is not necessarily to take the place of a multi-vitamin. >> just to clarify here for our viewers, it is $19.99 for a month's supply. >> right. >> but 99 cents each if you just buy a single cup. barry? >> i don't see how you