important but not the whole potential which takes us to julie talbott. some very major product is steeped in the controversy of toxic radio, left versus right, boycotts. what is your take? >> we have been diversifying content. politics is an important issue but so were other current events happening. i believe we have taken a much broader approach and we are certainly doing a lot of testing with other programming. >> thank you, julie. holland, i'd make the most fantastic people in the business of our friends and clients of yours. local radio owners do exist. iona station and i am not there selling spots to the car dealers. and they are such characters. they are the salt of the earth, right and i love them because i was the number of the local radio station and i just love the smell of the turntables and the ink in the newsroom. they found that the teletype. radio stations. radio stations have a smell about them. you remember what radio station smell like, don't you? artificial new car smell. tell us, what is the fate of local radio ownership. >> there is