the form h former nhtsa directo, talked about that, the need for computer response team, group of professionals like chris and charlie that you reference earlier that get together and have open dialogues how to achieve that how to repair it. again you made a comment about maybe 20 or 30 years in the past in terms of where the industry is at today for the auto industry, they're learning and this would be one of the natural evolutional points of learning. >> the car industry which started in the double digits, the early double digits of the last century is a car industry that's a technological industry. you say more car companies needs to be like elon musk's company, tesla. he can do upstairs to his cars like we do to our computers or our cell phones. how do we find the middle ground between these two? >> the term i've been using and write about and speak about publicly is the auto industry is a ship and forget. a historical widget type industry, a ship and foresight. forget. what tesla does is they build it to be shipped and remembered. from the ground up they ship the product to be remembered o