because right and storch doesn't he think about the data it holds. data privacy and just finding things, storch needs to about the data it holds. i was pretty sure i was onto a great idea. i got a great cofounder in john joseph i worked with at equallogic. the one thing i said i wouldn't do it is i wouldn't come as i started to raise money i would make sure that i picked the partners i wanted. i was very careful about how we went across, how are they going to grow the company, that we would really focus on making sure, equallogic, we were focused on customer. we doubled down with data gravity. equallogic we rent aggressively but cautiously. data graph -- i think the one thing we didn't do, we have no infrastructure at equallogic. when we started selling people manually putting in august, could put them in fast enough. other than that it's pretty much the same playbook. >> so when you sold equallogic, is 2007, the cloud was on people's radar. most people. there were not a lot of clout discussions. how have the storage market changed between the time y