b.j.'s b.j. adams and company and dale's peak properties of aspen now face stiff competition from big-time brokers like sotheby's and kald wall banker. how do they compete? >> did i tell you i got the price reduction? >> reporter: for dale darnet and dale shea, the answer was to form a committee. >> it was time. >> i think we needed to figure out ways where we could operate with a critical scale that saved us money and by merging my have naubled us. >> today they share office leads and share leads on buyers and houses and together they're doing much better than they did alone. >> being big in my mind isn't better and the biggest problem in my opinion, culture changes when you're big. >> b.j. has owned her own agency for nearly 20 years and with 13 employees, she says there's not much mystery to how to stay ahead of the big guys. while b.j. says flexibility to the reactive mark changes, one of the natural danlz that comes withing with brawl. she says there's a second rang, the knowledge that comes from interest being a prong time member of the community. >> the buyer before they leave to go home, i only have the opportunity to show him six or ten prit orts, and properties on the market or the fire will get disturninged with the process, nevermy opinion. >> she closes more deals and waits less time than the bill guys. that keeps her in the game, ta a strategy some ways is shared by dale and bill. >> you don't get started off to some sequence. bill is there for the beginning, for all the showings and research that's the reason we decided we want to work with every one of our clients. >>> business travel can get expensive and complicated, and checking out a number of differe