. >>> one client gets tough love for an easy trade for model christie turlington. the money they make on this day goes to charity. part of an annual event honoring the employees they lost on september 11th. >> the thing about us is that our personal tragedy was very, very public. but the reality is that everybody goes through tragedy and trauma one way or another, and probably the largest lesson that i have learned is that if you can find something larger than yourself to focus on in the face of that tragedy, you will heal and you can do spectacular things. >> they raise money each year for 9/11 with all stars like alex rodriguez. >> and after michael j. fox. >> today really impressed me. money is changing hands. affecting the economy. >> and they spoke to clients to funneled their business to the firm. cancer then distributes the money they make charities, like one that builds schools in disaster areas. they have raced over seven charity days. the respond to their own tragedy inspiring whoopee goldberg to be a broker for a day. >> they got up and cared about every

. >> seth: christy -- >> tatjana patitz and christy turlington. >> seth: okay, gotcha. >> and that waskeup and hair. and it was about putting five different-looking girls together. and because peter lindbergh the photographer was asked to -- "what was the model of the '90s?" and he said. "i can't do it with one girl. i wanna do it with these five women." >> seth: that's fantastic. i'm bummed out i missed the cut of the model in the '90s. [ laughter ] i was at "elite" too. and then this is sort of a famous one you took here for "george" magazine. >> yeah. that was the first cover of "george" magazine. and it was john kennedy, jr.'s magazine. it was cool to be asked. herbert shot it. but the funny thing was is, you know, at first they had me like literally as george. and then they cut the top up on the shoot and they actually had me stuff my pants with a sock. [ laughter ] >> seth: uh-huh. >> so i looked like george washington. >> seth: because that's what we all remember about george washington. [ laughter ] george washington -- what do you think? i think huge dong? what do you think? [

to trade by the likes of former yankees coach joe torre, actor ed burns and supermodel wife christie turlingtone gyllenhaal was here causing clients and employees to swoon but not the markets. >> come on, man. that's all you've got? >> let's go 50,000 the same way. >> 2 million. this one? >> do some trades. perfect. i love it. otherwise, they're going to kick me out of this place. >> i'll give you an inside tip on the steelers if you make this deal. you know what's your tip? don't bet on the steelers when they're playing new england. >> of course mr. cowher was referring to last night's loss by the pittsburgh steelers to the new england patriots. cantor fitzgerald the winner today as well, raising $12 million for its charities. kelly, back to you. >> great to hear, mary. thank you. now let's bring in cantor fitzgerald ceo shawn matthews. what was that total, shawn, when all was said and done? >> approximately $12 million. we just did a trade 30 seconds ago so we're still counting but approximately 12 million. >> are these all equity trades? >> no. across the entire firm fixed income equities. i