in part because of a very important book that was written in the 70s by edward sayid . he was an activist but also a distinguished professor of university -- of columbia and an author. his book which is called orientalism -- if he didn't quite the word he certainly made it significant so that those who are tuned to it can no longer use the word orientalism. it has a negative connotation to it. what sayid argued was that this was a perception of the easterner that came from imperialistic colonial powers in the 19th century denigrated the east -- easterner against the westerner and the oriental has always been this negative brand. it is so influential that a few years ago the reason the book written -- another book written called occidental is an which was designed to show the other side of it which is how easterner's, particularly from islam, muslims, who 50 picked the westerner or the christian society on all similar negative stereotyping and negative -- so that we are embroiled in this us versus them and demonizing of the other. >> we will have to stop there and take a