at that moment, whether it was a deck or a digital corporation for those who came after it, or an ibm or an hp, or a myriad of other companies, many of whom ncr and so on are not here today, had we said, oh, we have the beginnings of metadata, we have what we index, let's store in those characters the index, we would have been fine. but we didn't do it. what we did was we touchdown along with proprietary indexing, proprietary calls, little characters that were embedded with no standard. and many organizations over the next men decades built standard after standard after standard that were well you could have as many standards as you want and everyone picked a different one. today we know that we can build standards that everyone can use or export to or make available and still maintain their proprietary calls. that's the future now with us. so one of the questions is, how do we get from a law to implementation. and there are really three components to it. one component very, very clearly is public demand. the public has to look at the benefits they get from open data. all of us who know and ca