you know, radicle farm has such a great vision.y have to show that they're not just about the bottom line in growing their company. they're also having an impact on culture, the environment and policy. and i think giving employees opportunities to engage at that level will really set the example and bring them into the company ethos. >> one of the first parts or areas you do this is in the interview. >> i was going to say, if you are worried about your company culture during the on boarding phase, you've missed a crucial part of the process, which is the hiring positie ining portio. what do we like in a room together? how do we connect? how do we feel not just about working together but the company culture right there and then before they're hired? how do we talk about their brand and what are their goals and as p pirations to make the brand even better? >> have either of you codified your culture? have you written down a mission statement? >> absolutely. >> you have? >> a full document that's ever changing. it's not set in stone.