at the time semco was in trouble of going bankrupt. he turned it around by breaking lots of old rules. ricardo, like what? >> why do they need to have a boss they don't like. why aren't they involved in choosing bosses. why can't they evaluate their work constantly? why can't they work through a task, instead of showing up for hours a day. why do we have this old trill-style system when we're in a completely different world? >> because it makes sense. the first thing you do is get rid of the dress code. i can understand. that's simple. what do you mean they get to pick their boss? >> you think how a person comes, monday, john is going to be your boss. live with it. that's very different from saying, guys, we need a boss, right? let's go out and see some of these people and let's all together, we're going to be the team, let's talk to this person. a lot of times we'll have them come visit the company lots of times, then let's decide together. we've had a record of less than 2% turnover a year against 18%en our business because people ch