that was, you know, there to accompany our music, but also wanted wu chang to be its own polo or tommy hilfigerutcast is like, i'm not going to keep wearing everybody else's stuff when i can have my own line. that makes sense. but then if you don't pull together the right team, that line is not going to last. you know what, you might get real estate in that store for six to is 8 months but you are taking away another designer's real estate that is real about it and can give good product. >> you weren't going to wear shady. just were not. i mean there's nothing that made you think that shady was in to fashion. you know, as a consumer, you sort of knew it was a money play. >> they put a million dollars behind all of these different brands and because they had a hot song. you were as hot as your music. when you are a musician, coming out with a clothing brand, they are not really serious about this. they are putting out t-shirts and this. you are as good as your brand, as your music is. if your music goes south, so does the clothing. >> the fashion industry is fickle. it goes up and down, just lik