some, as unique as the candidateunafraid of using unorthodox methods to attract attention (christopher mazerall/trum p volunteer) "i wear it along town though if i'm going to be hanging up signs and putting things out i'll wear my hat, i'll take my parrot with me, a cockatoo likes people, so gets a lot of people's attention." the campaign keeps a lean staff headquarters. paid employees are fanned out across nearly a dozen statesincluding some that don't vote until march. the campaign aims to send a message to its critics and competitorstrump is in it to win. reporter: "so what's your response to people who still don't think mr. trump is in for the long haul?" (sam clovis/trump national campaign co- chairman and policy adviser) "well, i can't say it on the on the air. but i think a polite response would be - check the scoreboard when the clocks run out." trump's fame works for - and possibly against - him. his brand is so big that he spends next to nothing on advertising. but his popularity comes with a cost (fred doucette/new hampshire trump co- chairman) "it's probably not logistic possibility to b