j.j. ramberg and welcome to "your business." today is a very exciting business for us. today we kick off a tenth year of being on the air. one of the most interesting things we've been doing over the past nine years is going around the country to visit america's main streets to find out the challenges small business owners are facing and how they're meeting them. this week we examine what it's like do business in a border town, specifically the community of nogales, arizona. many of the entrepreneurs we met there are bilingual and multi-cultural, and they're building relationships that have impacts across the nation. but they've also had to contend with international regulations and border issues that affect the way they do business. no gals, arizona, is in many ways a classic american small town. early mornings here are sleepy and quiet. >> and the backbone of this town are we're a very small friendly town. >> everyone kwhoms in here, we all say hi to each other. >> my parents came to no gals in 1924 and bought a company. >> i had a construction store and then a candy

j.j. ramberg and welcome to "your business" dedicated to helping your small business grow. hard times can be an interesting breed ground for innovation entrepreneurs. that's what we're seeing in california where they're in the middle of one of the worst droughts in the state's history. we met a group of small business owners who have taken on the challenge of helping californians reduce how much water they're using at home and growing their companies exponentially along the way. >> we're in an historic drought and that demands unprecedented action. >>> very likely the single worst drought of the last 150 years. >> if people don't step up and do their part california is in a lot of trouble. >> with crops failing, wildfires raging and res varies nearly emd ity, the governor has made it a top priority. >> i'm issuing an executive order. >> last january governor jerry brownish used an executive order plan dating a 25% reduction in water use and citizens across the state are responding. >> i listen to the news and i know the drought in california is a serious problem. >> for ent

j.j. ramberg. welcome to "your business," the show dedicated to helping your small business grow. every entrepreneur has an idea in mind. being married to that concept and that concept alone could be the difference between success and failure. one business owner decided to listen carefully to his customers when they asked him to create beer tap handles. products that weren't part of the original plan. >> when you got customers calling every day, it's hard to turn them away. you know? nice people. they want to give you money. i think that's a good thing. >> mark supik never could have guessed what his best-selling product would be when he started his small business in 1981. >> 20, 30 years ago beer taps didn't play that big of a part in the retailing of beer. now it's a huge part. we've been lucky to have this market find us. you know, this market grew around us. >> the owner of mark supik and company says his clients are the reason he decided to sell his wooden beer tap handles. >> before this it was not that high. it came in the back door and we made them because it was a good fi

j.j. ramberg. when you're launching your company, you typically get the chance to build your brand from the ground up. there's some flexibility when you're new to the market. if you opt to buy someone else's business, you inherit everything else that comes with it. one entrepreneur decided a name change was called for when he took over a golf course. he immediately knew the best way to attract new customers was to give it a new identity. >> it's a tight rope to walk along. it is nice to have a true identity that can be recognized. >> it's a business milestone that was six years in the making. 3 lakes golf course in pennsylvania is finally a brand of its own. >> what we're fighting a hard, hard fight was convincing the public they could come here. every day more people understand it. >> arthur hawk now owns this 18-hole facility and anyone is welcome to play a few rounds now that it's public. it's quite a change from 3 lakes' former life. it used to be the members only alcoma golf course. >> it was

j.j. ramberg and remember we make your business our business. we thought we'd be ready.but demand for our cocktail bitters was huge. i could feel our deadlines racing towards us. we didn't need a loan. we needed short-term funding. fast. our amex helped us fill the orders. just like that. you can't predict it, but you can be ready. another step on the journey. will you be ready when growth presents itself. realize your buying power at open.com.