in addition to less clutter on the screen, developers say downloads are four times faster with fewer data charges and longer battery life. most media sites rely on advertising revenue to pay for the cost of creating the content you read to watch online. a recent study found this year, blocked ads result in almost $22 billion of lost revenue. next year, that will nearly double to $41 million. so if the ads are removed, what happens to the content? the trade-off in broadcast and the webs are that the ads are there and get content for free. what if the equation doesn't work out anymore? chris l. judy is developer of purify, an ad blocking app. thank you both for joining us today. joe, let's talk about what you think about the ad blockers. is this something that gives you heart palpitations? the advertisers are thinking a lot about as well as the publishers and the content creators that rely on advertising revenue to pay for the editorial and a lot of that starts to get challenged in a fundamental premise of the online exchange goes away. >> it's certainly shaking things up. why did you

in addition to less clutter on the screen, developers say down loads are four times faster with fewer da i a charges and longer battery life. but most media sites rely on advertising revenue. those ads pay for the cost of creating the content you read and watch online. a recent study found this year blocked ads will result in almost $22 billion of lost revenue. next year that number will nearly double $41 billion. so if the ads are removed, what happens to the content? the tradeoff in print, broadcast, and the web has been that the ads are there and you get the content for free. but what if that equation doesn't work out anymore? the chairman and ceo of media math is a company that helps company gets brands on devices. and chris aljudy is developer of an ad blocking app. joe, let's talk about what you think of the ad blockers. is this something that gives you heart palpitations? >> it's certainly something that the advertisers are thinking a lot about as well as the publishers and content creators that rely on advertising revenue to pay for the editorial and a lot of that starts to ge

. >> renting is a low-cost way of getting that variety, having less clutter. >> we felt like this unlimitedon a national scale just made a lot of sense. >> you sign up for the service online and we send you a box with three garments and two accessories, and when you're done, send it all back and we'll send your next bok right away. and it costs $49 a month for unlimited access to our shared closet. >> social media has been great for us to help grow the business, because you'll have women that are posting pictures of themselves, their posting on instagram, on facebook. >> my wardrobe is much bigger and it's a lot more varied. >> so we started the business right out of rakesh's living room. we were sending stuff out to friends, friends of friends, trying to figure out if there really was a market for this. >> we initially started out with san francisco, and now we're in 48 states. >> you see the rise of services like spotify for music, netflix for movies, but i think the idea of sharing and getting access to things without having to own them is a trend that's very real and it's here to stay.

they need to see it, and it needs to be presented in a less-cluttered, less-disorganized manner.he entire store needs to be re-merchandised. we're gonna become profitable together. so, marina, you have something you'd like to say? >> i am extremely excited to see what's gonna happen. and the fact that we are gonna honor jacob's name is extremely close to the heart. >> hank. >> um, i don't know. i'm just excited that we're gonna actually live up to the legacy that they began. >> that you began, your family. >> that my family began, yes. >> okay? so let's go get to work. thank you. what i want to do is have you guys understand what i think is the single biggest reason that the place loses money today. i want to actually make an arrangement. this simple exercise that i'm asking hank and the team to do isn't complicated. i want them to take a typical arrangement and break it down into parts and pieces so we know what we're selling the product for and how much each piece costs. this is the thing that will help us go from the red to the black in one month. >> marcus has a good reputati

. >> having less clutter, we felt like this unlimited closet that people could share on a national scaleervice online, we send you a box with three garments and two accessories, when you're done, send it back and we'll send your next box. it's $49 a month for unlimited access to the sharing closet. social media has been great for to us help grow the business, because you'll have women that are posting pictures of themselves, hash tag, on instagram. >> i wonder, it's much bigger and a lot more varied. >> we started the business right out of the living room. we were sending stuff out to friends, friends of friends, trying to figure out if there was a market for this. >> we initially started with san francisco and now we're in 48 states. >> you see the rise of services of like spotify for music and netflix for movies i think this is a trend that's here to stay. >> it's awesome. >> start small, think big. brought to you by the hartford. join the over 1 million small business customers who prevail with the hartford. hi i'm heather cox on location with the famous, big idaho potato truck. our t