. >> reporter: she makes her own concussion using baking soda and apple cider vinegar. >> it's been working better for my hair. it seems to be more lively and full. >> reporter: some experts like the trend. >> they think this is a nice, healthy option to consider and try and test out. they think a lot of the people will benefit from it. >> reporter: but others say the no poo products could not possibly clean as well as shampoo and that could mean trouble. >> it could cause dryness, irritation. it could incite inflammation and hair shedding. >> reporter: some who tried it said there's no going back. >> using the product makes me feel like i'm in control of my hair. >> reporter: experts advise patience, if you go no poo. it could take three months for your hair to adjust. >> and that's gonna do it for us at 5:00. see you at 11:00. >> the news at 6:00 starts right now. >>> the marijuana debate. new jersey lawmakers taking the first step in joining states like colorado to legalize recreational pot. >>> we don't know what the long- term effects are gonna be. >> the pros, cons and hurdles of maki

and i went, and i got vinegar, baking soda, olive oil. googled, like, how to make your own stuff, what to do, and that just really started a snowball, and i totally pulled jen in-- "i've never done sales and marketing, but that's your background. you have to come with me." >> so you oversee sales? >> yes. so i went. >> she went. >> and that was it. i was hooked. >> she was hooked. >> robin, so this isn't really just about the products on the shelf for you, is it? >> no. >> no. >> no. eco-me is part my identity. it is part of who i am, and we work these days to obviously make money to put in our pocket and feed our families, but to do something that means more, it's pretty awesome to be a part of that. >> you guys have a lot of your own money in the business? >> yeah. >> how much debt in total exists? if you were just rough-balling it? >> well, close to $500,000. >> wow. >> last year was the year i was supposed to get paid, and it didn't happen, and it's incredibly hard for me, feeling the responsibility, to pull any money from the company

. >> three apples, and i just did all the dry ingreen yentsd of flour, baking soda and baking powder and cinnamon and nutmeg. i cubed the apples. >> you can break up the eggs with a whisk. should have pre-broken the eggs. this is a hot mess but if i had thought that would are been better. itself out. >> let's pretend this is right. >> that's what great about the cakes. >> the key here is to dump a little bit of the dry ingredients. you don't need to use utensils fun. >> i'm stirring it very well. >> a little bit at a time and add the dry ingredients until the wet ingredients absorb it. >> are you going to finish this on the 9:00 hour? >> like a dog or cat covering in the kitty litter. >> okay. you get the point. >> giada is being very kind, savannah. >> doing great and shows you can do it any way you want. >> doing great. are you number in the same universe as we are. >> once that's missed all together. >> that's the mess i'm trying not to the make. >> it looks great. you're doing great. and then you put it in the pan and bake it for an hour at 350. >> and we forgot the walnuts. >> t

to the flour i'm adding one teaspoon baking powder, one tea responsible baking soda, one teaspoon ofn't have mace, nut meg is a perfect substitution and then stir them around with a dry whisk. i'm going to hand two cups of unsalted butter. one and a half cups of sugar. i like the paddle les that have the rubber edges on them so you don't have to scrape down the bowel. while this is creamy want to prepare my orange much it's a nice naval orange. all i do is remove the stem and i use every bit of the orange after that. i want to cut it up and make sure it is the true naval orange. it smells good. i'm good to go. put it into your food processor. it looks like it will be a complete puree. chop. chop. i'm going to t add the three eggs one the at a time. ed add them all at the same time it gets a little slosh i, sometimes it jumps out of the mixer and you don't get the aeration that you really should. now that i have the creamed butter, sugar and eggs i'm going to add the dry ingredients and butter and milk alternately. when you see that in the recipe it means to start and end with dry. he

we're starting with flour, half teaspoon of baking soda and salt. >> you told me to stand back. >> i don't want to get flour on you. now, here, we have got the butter. i can't remember how much sugar, but it's on the website. >> we'll put it on the ingredient list. >> like that there. then an egg and a teaspoon of vanilla. >> okay. >> it doesn't matter if -- want to help? >> please. >> there you go. >> smells divine, doesn't it? doesn't matter if it goes looking a mess. >> that's normal? >> yes. don't fret if that happens. because it's a small amount, and it's really a great recipe. with such small amounts, you get a lot of, you know, four to six out of these. >> should i put these in? >> you've eaten most of them. >> yeah. do you like milk chocolate or dark chocolate chips? >> dark. >> we had 3/4 cup of chocolate chips. now we have a few less. >> slightly. >> i'll do it like this. >> in they go. let's pretend it's all mixed up. here's what it looks like. >> yes. >> these are called what? >> ramekins. in they go like this. what i find really helpful is that you can make them up ahead

flour, baking soda, baking powder, cinnamon, nutmeg. >> you cubed the apples? >> yes. i love them with lemon. you can prep it ahead of time, they don't turn brown. not that it matters much this this recipe. >> i should have prebroken the eggs. this is is a hot mess. >> it will work itself out. there you go. >> let's pretend this is right. >> that's what's great about the kind of cakes. dump in some dry ingredients. >> i know. >> all right. >> you don't need the utensils. >> i'm stirring it very well. >> so a little bit at a time, add the ingredients so the wet ones absorb it. >> are you going to finish in the 9:00 hour? >> you get the point. >> be very kind, savannah. >> she's doing great. it shows you you can kind -- >> she's doing great? are you in the same universe as we are? >> once this is mixed together -- >> i'm trying not to make a mess. >> no, it looks great. we won't tease you. then we dump it into the pan, bake it for an hour. >> you want me to do it or you? >> oh, we forgot the walnuts. >> oh, walnuts. >> okay. this is what it looks like. you want to let it