. >> reporter: but alaina with the council for culture and arts says the tradition of pinatas will endurey firmly routed with catholics they are an expression of the music and spirit of mexico and also an extension of the person who made them. >> translator: at this time of the year people are always looking for the traditional pinatas and that is difficult to find when it's made by a machine. although this business is changing, the artisan are adapting and know how to satisfy their customers, that is the value we are promoting. >> reporter: but for kids pinatas will remain a game that comes with a prize. >> translator: i like the pinatas because i can hit them and eat the candy. >> reporter: not so for christmas. it's peanuts, oranges and guavas that come tumbling out of these pinatas. al jazeera, mexico city. >>> the head of the roman catholic church delivered his christmas sermon, the message for catholics was intoxicated by consumerism and extragance and should reject the gift given of the season. and kilometers away from the front line where rebels and the syrian army are fighting an

. >> alaina, steve's daughter, came on a few years ago. she said rounding out what the next trend will be isn't an exact science. >> some of it's going to be great. some is going to be terrible. we have to market our way through it. >> what's important is trying in the first place. and reacting quickly if it doesn't work. >> we try some new things. if we throw it out there and nobody likes it, we stop making it. we can make rope. i can make five bright green crazy looking ropes. put them on the rack. if nobody wants them, we won't do it again. >> marketing isn't the only program that has benefitted from some thinking outside of the box. one of their most successful products was inspired by one of steve's side hobbies. >> me and my boys are competitive shooters. i was coming home one day, and i'm like, you ask about an a-ha moment, we all wear shooting glasses like these and it enhances the colors. i thought if we could get a neon rope, it'd be amazing. >> when it first came out, it exploded. everyone had to have the bright crazy colors. i