there is an explosion of longform and i think there is a risk of a glut their. form video is exploding, whether it be youtube videos or what is occurring on snapchat. they have both screens on. that explosion is consuming more and more time, but the rates for that, what people charge for those ads on that kind of device is far less. stephanie: when does that get converted? can convince those media buyers, what will that mean for the cbs of the world when netflix is putting up better and better content everyday? greg: you noted the declining viewership. there is this bleeding of the most attractive consumers who are spending on the digital screen and the cost for that and is much lower. i don't think it will rise so much because there is lot of inventories there. brendan: there are two trans. longform programming and the declining and dollar in tv. -- added dollar in tv. the cable networks have become content producers. i'm thinking amc. john malone is considering rolling up the free radicals of programming. what will that look like and what are those channels? g

they are doing cool stuff with longform text.ine is doing some really brilliant, novel stuff emily: with video. what about facebook? do you consider them competition? david: we are all kind of vying for attention, but it is different. i think we found our spot in the big internet. the stuff you go to see on facebook and twitter is created by people you know or celebrities you wish you knew. they are about people. tumblr on the other hand is a little bit more like your tv. it really is not about people you know, it is about the stuff you love. emily: buzz feed? david: it is cool. they are making great stuff, using tumblr to make great stuff. i was they would run it on top of tumblr. emily: there has never been a $10 billion tech company coming out of new york. why not? ♪ >> how is your life different emily: how is your life different now that you have sold your company for $1 billion? you are not even 30 years old. what do you like to do when you want to act your age? david: it is like, printing or drones or 3-d design. 3-d printi

and the future of longform journalism. does it develop or decline?lm: i think we are entering a golden age for media. there is more media of more varieties and more sophistication now than there ever has been in the past. more people reading than ever in the past. we happen to be in a little window of time where we are trying to figure out the new business models for a lot of it. but we will. the "new yorker" is read by more people than it was in the past. so all of this gloom and dooming is a little wrongheaded. the core question is, is there a desire and a demand among the reading public for in-depth journalism? and the answer is, absolutely. emily: how do you make your own work distinctive in this environment? malcolm: i am going to continue to follow my own curiosity and if nobody wants to follow along, that's too bad. i am in this because i enjoy waking up in the morning and learning about new stuff. and if i have large numbers of people that want to follow me then generally that's wonderful but it's not the reason i do it. i am working on a tel

i think a lot of the netflix content is buried television longform, but they are also turning themselves into a studio. if you want to go work there as an employee, producer, you might find a way to get on there. if you produce a film like some of our members have done, things like twilight, the hunger games, etc., you will do deals for those. but by and large, the online platforms are much less interested today overall in films that have not had a theatrical release or marketing campaign, because in the same to that they don't come table in production costs, they are not marketing. they are marketing their service, but they are not marketing most of the content. so, are there opportunities there? yes. do we believe that this will evolve in a way where we meet somewhere in the middle? yes. that is where we all wanted to be. we want to be able to reach the broadest audience. but at the moment, the pressure is coming from the fact that we have lost channels of distribution and the new ones are not stepping in. host: i think this is a good time -- laura: talk about money. so, i think the be

attention spans have gotten so longform journalism is harder to do. what you're finding is what our people tweeting? posting articles. they are posting the traditional stuff. and over the course of 10 years people have devalued this to nothing. they do not want to pay for it. it actually constitute the context of these companies. this is a big paradox. people trash traditional journalism, but it is based on it now. we came and see that as the dust settles and people trigger -- try to figure at the new medium people are trying to do traditional longform journalism again. we still in the middle of that revolution. it has not shaken out yet. we think we have encountered all of the turbulence. were sayingpeople that. i guarantee you that is not the case. i think we need to go back to basics. people are really starting to ask themselves maybe the medium is not the message. we have just started down this trend. collectively, society, i do not know when it will end up. i'm hoping it ends and a place where we do all understand each other and know each other.

the longform possibilities are limitless. the shortform possibilities are limitless.ean, think about ferguson, or occupy central, or the plane in the hudson as now being a live broadcast. i think that the next several years ahead of us with that kind of capability is going to be extraordinary, super fun, and develop all sorts of new mediums for performers, for shows, for content. i really do think it is going to change the entire media landscape. emily: by some measures -- one measure, monthly active users -- instagram is bigger than twitter. why should wall street believe this isn't a plateau? dick: i think for the same simple reason that we all inside the company believe in the future of twitter. that the world will be a better place when everybody is on twitter. emily: five product heads in five years since you have been ceo. why is it hard to find a product head for twitter -- or the right product head? dick: i don't think that -- it is very important to me to always be thinking about the -- whether this is the right team for the company right now. and i tell my m

mike morris appeared on my longform interview show earlier this week and made some remarks regardingack of women partners at his firm. take a listen. >> we have many more women working in our china business than we do in our u.s. business. why is that the case? the issue begins in the high schools. women, particularly in america and also in europe, tend to elect not to study the sciences when they are 11 and 12. suddenly the hiring pool is a lot smaller. emily: you think it's a pipeline problem? some would say, you're not looking hard enough. >> we look very hard. we just hired a young woman from stanford who is every bit as good as her peers, and if there are more like her, we will hire her. what we are not prepared to do is lower our standards. emily: after the interview aired we got hundreds of comments on facebook, read tweets on twitter, including from ellen pao, who worked at kleiner perkins and unsuccessfully sued them for gender discrimination. moritz did and then his or marx and e-mailed me a statement saying, i know there are many remarkable women who would flourish in the

. ♪ in this week's edition of my longform interview "studio 1.0." from troy carter about everything from lady gaga to uber and lyft. why he says taylor swift's argument to spotify is flawed. you can download that episode on itunes and are all available online at bloomberg.com. turning to education, president obama calls it a christmas miracle. this week he signed into law a sweeping rewrite of the controversial federal education law no child left behind. givesw law calls on -- states more control about how to evaluate teachers and schools but it makes a profound change in the role of computer science in school curriculums by putting it on par with math and english. joining me to discuss this is code.org's ceo. you have been arguing for this change for years. why did it take so long? >> thank you for having me on the show. you know, changing federal education law is not an easy thing to do. in general, the lawmakers have all been strongly supportive of the idea the computer science should be recognized as part of the education system. what's taking y

especially after the 1890's and early 1910 year this longform. films of been shortened.us threeideo for minutes. look at adele. there's a tremendous attentions fan. think about the rise of the minstrel show. it's america's dna of the illusion of all these different cultural paradox. it's what people in black days middleing to be in the of the plantation. i can't imagine more postmodern than that. they definitely did not reject area >> you look at sound area is all sound. two variables are it sound and silence. the character set to tell the story with the body. the good person like that. most of the characters in the film are white and black. awkwarda kind of sickness to the character. -- it's like if you apply seeing that. i would've been like i can't even imagine late james o jones lang darth vader's block anyway area and the about black characters in star wars. southern white races were saying boycotted because the main storm trooper character is black. those like darth vader is back in black. just roll with it. >> so is the point of your remixing to neutralize? is it

with cinema, in the 1890's and the contends, you're looking at this longform. 3-5 minutes was not long at the time. ttentiona massive a defecit at the time. the minstrel show is the dna of the collision of america's collision of all these different cultural paradoxes. white people in black faces are pretending to be white in the middle of a plantation. it doesn't get crazier than that. this was all silent. there's two variables, sound and silence. characters had to tell stories with their body. evil guys have to go, "ha ha." etc. people are doing a black body length which were natural or, so there is an awkwardness to characters. [laughter] dj spooky: if i was black at the time saying that, i can't imagine it. will ferrell playing james old jones, whoes earl was white and that? did you see the star wars trailer? racists wanted to boycott it, because the main storm trooper character was black. i was like, hey, darth vader's black. [laughter] dj spooky: roll with it. edward: is the point of remixing to neutralize? the drain its impact in our culture? dj spooky: if i take a dreams beat---

finding solid journalism coming back, even things like buzz feed, people are starting traditionalore longform journalism again. i feel like it is coming full circle. that we are still in the middle of that revolution. people think we have encountered all of the turbulence. i guarantee you that is not the case now. i think what we need to do is go back to basics. people are really starting to ask ourselves, maybe the medium is not the message, maybe we have to start going back to what is truly moving people. this has now been democratized, where people can tell stories in the tweets. this has been the year of have -- tags. -- of hashtags. we just started down this journey, and collectively as a society, i don't know where we will end up, but i know it will end in a place where we do truly understand each other and know each other better. itht now, it is hard because is hostility. it is a horrible place to be if you are a woman, if you are somebody people are not familiar with, very difficult if you are a muslim, but i think these things will pass as we mature, as we figure out how to balance t

watch and size up the candidates and independence of course, had a chance to see michelle obama and longformefore a national audience. [video clip] michelle obama: what struck me when i first met barack was that even though he had this funny name, even though he had grown up across the continent in hawaii, his family was so much like mine. he was raised by grandparents who were working class folks, just like my parents, and by a single mother who struggled to pay the bills just like we did. and like my family, they scrimped and saved so that he could have opportunities that they never had for themselves. and barack and i were raised with so many of the same values, like you work hard for what you want in life, that your word is your bond that you do what you say you're going to do, that you treat people with dignity and respect even if you don't know them, and even if you don't agree with them. [end video clip] susan swain: so what was she doing there? krissah thompson: introducing herself and her husband to the american public. susan swain: the guy with the funny name. krissah thompson: the