department of health & human services, danielle holahan from the new york state of health. welcome to you both. i hear -- i don't want to give the impression that latinos are not signing up. they are signing up, but you want more to sign up. so my question therefore is, why aren't they just busting down the door to get in there for something that is so beneficial? >> well, that's a good question. we have seen a progression in the right direction from the first open enrollment period two years ago to now. we have seen a decrease in the number of the uninsured from 42% to 30%. >> so we're moving in the right direction. >> we certainly are. you know, one of the problems, joe -- you know this about our community -- is that we procrastinate. we leave things for the last moment. and also, we have some barriers, some cultural and language barriers, and there's also that suspicion among our community with government. >> understood. >> so we're working to address those issues, and i think we're doing a good job. >> what have you found to be the most effective strategy to knock obsta