here to tell us about the campaign, emmanuel diaz, multicultural initiative manager for h&r block based in brooklyn, jeffrey melo, coordinator for the hispanic access foundation here in new york. welcome to you both. >> thank you. >> i look at what you're doing. i think it's wonderful. i think it's great. but the first question that pops in my mind is, "okay, how is tax preparation for latinos any different than tax preparation for anyone else?" >> well, i think, joe, that's a great question. i got to say that when we're talking about the law, the law applies for everybody. >> of course. >> so i don't think it's not about the law. i think it's some of the characteristics that we have in latinos that are different to others. for example, we rely a lot, too neighbors, our uncle, our family talks about the different systems. and we do not go to professionals to look for information, so that's one of the things about what makes it different, you know, between the latinos and the non-latinos. it's also we've seen a lot of incremental situations of fraud... >> yep. >> ...and scams... >> okay.