behind the effort attorney tom langford, he represents the hostages, 32 of them are still alive and their families. he says there was more damage done than many americans probably realized. >> it wrecked marriages, people attempted and committed suicides. there is a woman today very distinguished woman who has multiple panic attacks each and every day. >> lankford looked at congress and had a republican ally in johnny isaacson, a plan to compensate the hostages 4.4 million or more for each day in captivity. money collected from french bank bmp paraba. that provision was approved in the broader budget bill passed by congress in september. >> we with love to pursue a remedy that would erase the whole experience, but you can't. you give them money, that is how our system works and it is important as a symbol, to at least allow them the opportunity to taste a certain amount of sweetness and ocertain amount of dignity in their final years. >> mary snow, al jazeera. >> one of the former hostages was john lindburg, among the 52 americans held captive for 444 days. this is him waving in a photogr

. >> reporter: when it company toms tv marisa langford prefers certain commercials. >> i would rat are something made for me and my family. >> reporter: in the future she will see more targeted tv ads. >> the ability for advertise tours reach the right audience, the right viewer, at the right time, on the right program, on the right network. >> reporter: how will they do that? 90 million u.s. household have digital set top boxes, and experts say many cable or satellite providers track what shows era on the tv's in your home. by crunching that information and combining it with data in your household, advertisers can calculate which commercials, you are not likely to fast forward through. in fact, in the future, two homes next to one another could be watching the same show at the same time but see two different commercials. >> the advertising is all about reducing the waste by not advertising to people that will never be interested in buying your product but putting the relevant ads in front of the people that will end up buying your product. so you turn them into actual either buyers or

. >> and tom coburn committed senator from oklahoma prior to james langford was in the 94 class, and i would walk on calls for tom coburn. i just agree to respect for him and very transparent. but you know, he had a really good relationship with president obama. it was people who didn't understand it, but i thought that was a perfect picture of much of what your book talks about when it comes to relationships. >> they were at opposite ends of most of the philosophical spectrum. but they have that communication. that we have been talking about and that communication would relationship that ultimately led to some trust and they still disagree but they did it in a civil way. >> as you all know, i learned this from her backing and the politics in his youth ministry and having made calls that the burden of leadership sometimes is heavy as you all know and it does take courage so kind of give a little more thought if you go on talking about in the book you touch up a bit on the conversation. give me a little more thought on your thought process was put in the book on the courage of leadersh