as josten's master jeweler, the quarterback of design. at production facility in n denton, texas he is already thinking of the next championship ring before the game is even played. but the owner of the winning team will coach him through the ring's final design. a process which can take months. >> they are pieces of art that tell a story of a championship. >> reporter: last year's patriots ring shows off the team's winning history with four diamond-shaped lombardi trophies. the packers 2010 ring features the iconic lambeau feel and the trophy coming home. the design starts as a 3 d computer model. then an actual ring is made for the team's owner to inspect. if the owner wants to add another diamond or put another lego on the ring, a new computer model is made, and a new ring is cast. once the design is finalized, a mold is made for each of the 53 players on the team with their name and jersey number on the the team has the option to make more rings for their staff. 1500 degree furnace melts gold pellets into a liquid poured into each cus

. >> reporter: the vice president of the sports division at jostens, the company that's made super bowl rings for dozens of champions, including the first ever super bo el ring. >> -- super bowl ring. >> we've done 39 of the 40. >> the last few years, it's next ring i have a funny feeling will be a double finger. >> two-thinger ring. [ laughter ] >> reporter: the design starts as a 3d computer model then an actual ring is made for the team's owner to inspect. once the design is finalized, a mold is made for each of the 53 players on the team with their name and jersey number on the side. a 1500 degree furnace melts gold pellets into a liquid, which is poured into each custom mold. the gold is then carefully polished and painted so sections of the ring can be soldered together. then a small team of up to 45 people will work on each ring. after a final cleaning, the super bowl ring is ready for the hand of a champion. >> the team wins, and they think they are invincible. then they get the trophy, but the trophy is given back. they get the bonus money, and it's gone. is the ring. >> very n

(track #2) chris poitras is the vice president of the sports division at jostens. the company has made super bowl rings for dozens of champions.including the first-ever super bowl ring. (sot 17;39;18;24 poitras) //we created the first super bowl ring for vince lombardi and the green bay packers in 1966 bowls. (track #3)the first super bowl ring for the packers had a simple design40 grams of goldand a one carat diamond in the center. but as the game got bigger so did the rings.last year's super bowl ring for the new england patriots had 100 grams of goldand an astonishing 205 diamondstotaling almost 5 carats. (sot 18;21;52;13 armutlu) in the last few years, it's getting to a point where i have a funny feeling the next ring is going to be a double finger. villafranca: a two finger ring? armutlu: two fingers, yes.(track #4) as josten's master jeweler.miran (meer-rahn) armutlu is the company's quarterback of design. at the production facility in denton texashe's already thinking of the next championship ring before the game is even played... but the owner of the winnin

. >> reporter: chris poitras is division at jostens. the company has made super bowl rings for dozens of champions, including the first-ever super bowl ring. >> we created the first super bowl ring for vince lombardi and the green packers in 1966 and wever continued on and we have done 49 of the 50 super bowls. >> reporter: the first one had 40 grams of gold and one carat diamond in the center. but as the game got bigger, so did the rings. last year's super bowl ring for the new england patriots had 100 grams of gold and an astonishing 205 diamonds, totaling almost five carats. >> the last few years, the next ring i have a funny dealing will be a double finger. >> reporter: two-finger ring? >> yes. >> reporter: as josten's master jeweler he is the quarterback of the design. at the production facility in denton, texas, he is already thinking of the next championship ring before the owner of the winning team will coach him through the ring's final design, a process which can take months. how would you describe the super bowl rings that yo

>> yes. >> reporter: as josten's master jeweler he is the quarterback of the design. at the production facility in denton, texas, he is already thinking of the next championship ring before the game is even played, but the owner of the winning team will final design, a process which can take months. how would you describe the super bowl rings that you've designed? >> how would i describe it? they are pieces of art that tell a story of a championship. >> reporter: last year's patriots ring shows off the team's winning history with four diamond-shaped lombardi trophies. the packers 2010 ring features the iconic lambeau field and the lombardi trophy coming home to the famous franchise. the design starts as a 3d computer model. then an actual ring is made for the team's owner to inspect. if the owner wants to add another diamond or put another logo on the ring, a new computer model is made and a new ring is cast. once the design is finalized, a mold is made for each of the 53 players on the team with their name and jersey number on the side. more rings for their staff. a