>> at archives they have the original drawing. >> this becomes the basis for first in 1936. >> betty crocker would become the second most recognized person in america, behind eleanor roosevelt. day. >> these some are of them? >> these some are of them. >> in 1944, a florida wife would write betty about her husband. >> ever sibs i experimentally brought home a box of betty crocker flour and he baked a devil's food cake i can't keep him out of the kitchen. >> that's great. >> by 1954, general mills decided betty needed a makeover and commissioned a handful of top artists to offer ideas. >> and this piece was norman rockwell's submission. >> >> is that right? second. >> probably only time norman >> as america has changed betty has been reimagined six more times since. most recently in 1996. is it time for a new betty? >> well, there's thought of this. but it's not a small undertaking. and this betty is quite popular. i have to say i've gotten older, betty looks the same. >> the challenge now for general mills will be keeping betty and the company ageless for the next 150 years. >> pauley: ahead

wandering the stacks in the archives of general mills you'll encounter the jolly green giant and betty crocker becomes very strong betty for us. >> and get just a little taste of american history. >> so here's the first ever athlete on the wheaties box. >> lou gehrig. >> 1934. >> this is the company that gave us wheaties. and that other, even better known breakfast cereal. >> i have to tell that you in 1941 when we created this product it wasn't actually cheerios. original name was cheer-oats. >> in house his tore i don't know says the competitor sued claiming trademark infringement. the rest is history. >> and oftentimes you think of lawsuits as a negative thing. this one worked out for us. >> the big g is celebrating its 150th anniversary. now the world's sixth largest food company with $17 billion in annual sales, general mills markets hundreds of brands from yoplait yogurt to old el paso, nature valley granola to annie's organic we're the third largest organic food prior in the country. >> ken powell, chairman and ceo of general mills, says it's all researched in their betty crocker test k

the maker of yoplait, cheerios, and betty crocker brands announced today it will start labeling its products that contain gmos. this is in response to a law that goes into effect in vermont later this year that requires gmo labeling. general mills saying it's impractical to label its products for just one state. congress is debating whether to make a national requirement. >>> and that was the scene 18 months ago when the queen lane high-rise came tumbling down in germantown. and in about eight hours, it's going to happen again. here's a look at our countdown clock. in fact, ticking down the seconds until the philadelphia housing authority tears down two more buildings in north philadelphia. tonight, neighbors have been told to evacuate as part of a plan to revitalize their community and as nbc 10's george spencer reports, it's also the end of an era. >> through the evening, we watched former tenants capturing their final memories with photographs. tonight, many have three or even four generations of family in this complex, 49 years of memories gone tomorrow in just ten seconds. >> 303. >> re

the maker of yoplait, cheerios and betty crocker brands will label its products that contain gmos. this is in response to a law in vermont that requires gmo labeling. it's impractical to label it for one state. congress is debating whether to make it a national requirement. >>> a little victory for former pro wrestler, hulk hogan. a florida jury has awarded him $115 million in his sex tape lawsuit. jurors deliberated for less than six hours before finding gawker media guilty of violating hogan's privacy. back in 2013 the website posted a video of him having sex with his former best friend's wife. hogan said he never consented to being taped or to the release of his tape. gawker says it plans do appeal the verdict. >>> now your "nbc 10" first alert weather. >> all right. get ready for a cold weekend. we're looking at temperatures in the 40s today, in the 30ed tomorrow for your first day of spring. so a big difference compared to what we experienced this week, then we're going to warm it right back up for mid week. it's a short cold lived period. we're tracking the chance for some ra

track it down to the dealer and got him out of the school and in jail where he belongs, and his betty crocker days are over. >> reporter: director her ran is not releasing the name of the seventh greater he said that jacob allegedly sold those pot brownies. to we don't know his name and there could be more charges the investigation still underway. reporting live in bensalem tonight, david spunt, cbs3 "eyewitness news". >> david, thank you. >>> philadelphia police are cracking down on out of control kids causing trouble in center city after school let's out. police pointed this video from last december as evidence of the trouble. it shows a teen being chased and beaten. police have now deployed a special detail of bike officers who are work to go stop the fights that have been breaking out in the past few months. septa police are also joining in on the effort. >> we'll make arrests down here. we've made somewhere between 15 to 20 arrests for kids coming down here for fighting. >> these students are actually assaulting each other so badly it's actually appalling. >> police say the most effectiv

track it down to the dealer and got him out of the school and in jail where he belongs, and his betty crockerays are over. >> reporter: director her ran is not releasing the name of the seventh greater he said that jacob allegedly sold those pot brownies. to we don't know his name and there could be more charges the investigation still underway. reporting live in bensalem tonight, david spunt, cbs3 "eyewitness news". >> david, thank you. >>> philadelphia police are cracking down on out of control kids causing trouble in center city after school let's out. police pointed this video from last december as evidence of the trouble. it shows a teen being chased and beaten. police have now deployed a special detail of bike officers who are work to go stop the fights that have been breaking out in the past few months. septa police are also joining in on the effort. >> we'll make arrests down here. we've made somewhere between 15 to 20 arrests for kids coming down here for fighting. >> these students are actually assaulting each other so badly it's actually appalling. >> police say the most effective

also: >> got him out of school nan jail where he belongs and his betty crocker days are over. >> pop in the local middle school where the student got those dangerous treats, and how police caught this suspect. katie? >> and erika, we are certainly ushering march in like a very nice little tame lamb. however, winter is going to be making a come back before you know t yes, the words snow shows up in this forecast. we will tell when you it makes its arrival coming up, erika. >> you'll hear it roar, katie, thank you. roads are dry right now, but there are still some spots you want to avoid. meisha he is updating your tuesday morning commute when we come right back. good morning. >>> teenager confessed to selling laced brownies, where he is accused of selling the drugs, how he wasn't the only one dropping them off. >> rain, wet weather headed our way. katie will let you know just when it arrives, meisha i know, thousand will affect your commute. now, walk outside, the paper, walk the dog, doesn't feel too awful out there. >> feels good actually. >> could be a lot worse. >> yes, take that

and his betty crocker days are over. >> authority are not releasing the name of the seventh grader they say re-sold the brownies to other seventh graders, meanwhile, jacob francisco is facing several charges this morning. reporting in bensalem, david spunt, cbs-3, "eyewitness news". >>> philadelphia police say they are cracking down on kids causing trouble starting fights in center city after school. police point to video right here from last december, as evidence of the trouble. it shows a teen being chased and then beaten. now, police have a special detail of bike officers, who are working to stop those attacks that have been breaking out over the past few months. septa police are also joining in on the effort. >> we'll make arrests down here. we've made somewhere between 15 to 20 arrests, for kids coming down here, for fighting. >> these student are actually assaulting each other, so badly, it is actually an appauling. >> police say the most effective way to head off incidents is for parents to tell their children to head right home after school, not to go into center city. >> apple