. >> reporter: greg noack and leaders of the bench mob, a bit of sideline theater to get the team and the crowd going >> bench is never known as a cool place to be. so we kind of revolutionized it a little bit where it's okay to be on the bench and support your team because it's a grawp effort. >> reporter: the group rehearses its celebrations before games, playing off current events, pop culture-- >> "star wars." >> reporter: and sometimes a little bit of history. during their victory in december over basketball powerhouse georgetown, they unveiled what they called the sistine chapel. >> look at that. that's the sistine chapel. that's my favorite one. >> reporter: what do your teammates say about it? >> they love it? >> reporter: do you feel like it helps them? >> absolutely. if they look over at the bench and see we're in the game and we're energized and trying to feed energy to them. they'll be like, if they're in it, how can i not be in it. >> reporter: basketball teams across the country have picked up on their antics. high school teams and even coach king rice. >> i really preac

. >> reporter: greg noack and dan pillari are the unofficial leaders of the bench mob, a bit of sideline theater to get the team and the crowd going. >> the bench is never known as a cool place to be. so we kind of revolutionized it be on the bench and support your team because it's a group effort. >> reporter: the group rehearses its celebrations before games, playing off current events, pop culture-- >> "star wars." >> reporter: and sometimes a little bit of history. during their victory in december over basketball powerhouse georgetown, they unveiled what they called the sistine chapel. >> look at that. that's the sistine chapel. that's my favorite one. >> reporter: what do your teammates say about it? >> they love it. >> reporter: do you feel like it helps them? >> absolutely. if they look over at the bench and see we're in the game and we're energized and trying to feed energy to them. they'll be like, if they're in it, how can i not be in it. >> reporter: basketball teams across the country have picked up on their antics. high school teams and even nba players have copied their cel