and serial entrepreneur jen gruber is the founder of the lifestyle brand empowered by jen gruber.let's start with you. >> i'm going to put on my accounting hat, i'm a cpa, just to make sure i'm clear, we talk about improving our cash flow. as we head into the new year and throughout the entire year there are things that business owners should be doing to improve their cash flow. i have the most boring advice in the world for you but something that i see many of my successful clients to and it's to read and read something really boring. what you want to read is your general ledger. who reads their general ledger every day? the guys that i know that are following their cash. your general ledger is the diary of what is going on in your business, every single transaction that's in it. cash coming in. cash going out. every single month at the end of the month you print out your general ledger. you are not ibm or ge, trust me, it is not that large a printout, you sit there with a pen, take an hour out and go through it and every single month when you read your general ledger you will fi