and wanted actually for us to make our film exclusive for kodak at the time. and we decided that we actually do not want to make it exclusive. in a startup mode, it was really very appealing, tempting to work with kodak and say, yes, we will become exclusive to you. and get the benefit of a few millions of dollars. i really give credit to our lead founder at the time, for turning down kodak's proposition and absolutely making the inknow vagus that sandisk pioneered, like the secure digital cards, the film for cameras or the microsd card that you use in the phone to take pictures. this would not have happened at such a pace if he had not decided to make it an open standard. the camera improving the quality of the images, the additional film became a big market of opportunity. the endorsement of that was coming for us from the additional camera companies as well. it's important to continue to work closely with the customers to understand where they're going, where their needs are, how your technology or capabilities fit into their road map. if you're able to del

.>> kodak is trying its hand at social media with the new kodak moments storytelling at. they hope the free app encourages users to share important moments. the company says moment is meant to offer a reprieve from the immensely endless number of selfies and meaningless hashtags. >> they have to reinvent themselves somehow. >>> we are keeping our eye on under warnick -- water this morning. record flooding has killed at least five. the national guard says they have already rescued more than 3000 residents. >> keeping all of those folks in our thoughts and prayers. unfortunately, we could see more of that historic river flooding because of all of the rain that fell last weekend. now, here in south florida it was a mixed bag of whether. yesterday we had the return of the rain and this morning it is mainly dry, but foggy in spots. here it is, we had to spring forward over the weekend. with that time change i know it can be challenging, but we are all in it together. right now we are waking up with mount and muggy low to midshipman 70s. visibility was down to even a mile earli

tempting to work with them, and to become exclusive and get the benefit, but at the time, we turned down kodak's problem suggestion. and now today you see innovations like the secure digital card, or the micro sd card. these all would not have happened at such a base if we had not decided to make it an open standard. the digital camera became big, the endorsement was coming from the digital camera companies. it was very, very important to put in the work. to understand where we are going, where their needs are, and your needs. just have delivered that successfully. >>> in 2008, sandisk at that time was mostly about we decided we needed to diversify. today our business is a global lead ner removeable products and also sandisk has a position in plies that go into your notebooks and computers. so use it so diversify your business, focus on the market needs. be adaptable. it is very, very important to be taking calculated risks. take the risk, but do it in a sat cue -- calculated fashion. >>> when we come back, how to compete against big brands when it comes to advertising. plus, why it is important

when i was at kodak.when i was head of marketing for a big multinational company we used to profile our customers and have different names, and personify them so that we know fiona was this. she was a 45-year-old mom who had two kids. spoke, you know, was hispanic and so forth and so on. you can do those things for yourself, too, even in a small business. >> right, cozy? >> be green and growing, not ripe and rotting. and what i mean by that is your business is alive, and it's growing, and you need to branch out and evolve your business over time. and otherwise, you don't want to die on the vine. and so, you know, for my business, in the children's hair care business, i started in kid's salons, and you know, that worked out and a wrote a book on kid's hair, then i created a line of kid's hair care products, always staying true to my core to the roots of what i was doing but branching out and growing. the world is moving and changes and if you're not you're stuck. >> what's interesting about the way you've

we were to what is to be the kodak theater. they have all of these hand and foot prints of the hollywood golden era. judy garland, red skelton. it was so much fun for them to see pilot with spotlight shining on the ballroom tonight. we will see more behind-the-scenes coming up in our 5:30 p.m. newscast. we are having a ball. joel: all i can imagine is all of them in a drop top convertible going down hollywood boulevard. you look great. have fun. we will see you soon. what things are doing it the do not -- if something is not upgrade by tomorrow. plus, two boys temple 30 feet down a whole. family members say it should never have happened. heather: we want to take a look at the beautiful skyline. don't let dust and allergies get between you and life's beautiful moments. with flonase allergy relief, they wont. flonase controls six. and six is greater than one. heather: an explosion at georgia college one employee injured this morning. investigators are looking into what caused that glass. the explosion was a building with classroo

and i had a chance to tell him about that dissent in kodak and without even missing a beat, he launchednto his -- essentially recapping the dissent. it was incredible to have that conversation with him. i asked him how it was possible for a yankees fan to be married happily to a red sox fan for so many years. he managed to bridge that divide, as well. i'll miss justice scalia and appreciate his service to our country. next too i want to echo what everybody said about roger and john. roger has been a terrific chief of wtb. i had a chance to meet him when he was on the hill and as chief here, he really was at the center of so many critical issues he handled. it's hard to think of anything we've done you haven't been able to contribute to. i especially appreciate his work on the aws 3 aftermath, one area where it was exceedingly difficult but i appreciate roger's good faith efforts to reach out to our office. john chambers, what distinguished career in public service you've had going back to the years you spent with senator danforth, that member of the senate from the missouri all the way

as founder of kodak he popularized photography in the united states. the full process was all guesswork. some remarkable stories about the early startup phase of his company. he was sleeping on a hammock in the corner. the industrial gelatin that was used. people are sending their photos and was coming out black. they finally tracked down the cows whose carcasses were boiled down to make industrial gelatin. they have been moved to new pastors where there was a lack of sulfur in the grass. a tiny missing element was enough to wreck this delicate process of chemistry. i will master the basic science here. he started hiring chemists. an obscure little school in new england called boston tech. these well-trained minds came to him. he later funded the transformation of boston tech into m.i.t.. he built this building and all the rest of the campus. he is largely responsible for making this the great school that it is today. passion plays a big role in philanthropy. one of george eastman's passions was music. had a full sized pipe organist in his home. he hir

their outrage of the demagogues and somehow with a party that has spent years for kodak surprised when the republican voters are flocking to those leaders who will support a man who refuses to distance himself from the kkk. that day trump those taunts even as they denied a fair hearing for the first time ever in history they should be surprised they spent eight years with the groundwork. the reality is that as was said their own political crimes are set from a group tragedy. '' for '07 years ago obama was the illegitimate president. clever policies they would oppose them and instead they only had one objective to keep obama from being elected but in order to do that to refuse to engage the president the matter how dire the crisis to look at that achievement. mr. president can we have order please? >> willis and it come to order please? >> it is difficult to make a presentation with the deal going on across the way. and a matter how dire the crisis republican leaders decided to deny a obama of the achievement to even the gauge the american recovery investment the economy was in a nosedi

i think in 2004, macro media flash ended up being the kodak that everyone had installed on their computers we had broadband penetration reach over 50%. not just for downstream, watching videos, but for people uploading videos. and then also i think just the ability to be able to have these digital cameras. iphones weren't around, but to have digit cameras that could take videos. i think live video is something people have been thinking about for a long time. i think it's just getting there with the ability for us to be caring around iphones that actually have enough upstream bandwidth to be able to be on a beach, to be in a restaurant, to be taking a tour of maybe a back kitchen, and be able to flip on your iphone and be able to do a live video cast and broadcasting from what that experience is like. and a few years ago, that just was not possible. so i think the limitation there was technology, not so much the idea. >> willing, steve, as someone who has burned quite a few meals in the kitchen, i have to say, i'm glad to see us edging a little closer to reality. come back and see us in new

how about the earlier iteration of eastman kodak for more recent less unsavory example. or any other company that goes under. you lose your job, you lose your retirement savings. it's lose-lose. you think it's conjecture, you know, i used to have a radio show called "real money" and i got a giant number of calls telling me to stop bashing enron. why? because the callers had a ton of stock in the company. i then came back and explained that perhaps they needed to diversify away from enron. each time i did it, i heard about how they got discounts or how such a great company was too terrific to sell or the fact is that it was down so much. they couldn't sell. then one day it was gone. many people made this argument before and the company stock is still the number one investment. why? you feel like you understand the company you work for and the excuse is that you're investing in what you know. that doesn't cut it. you have to cut back. cut it back tomorrow. here's the bottom line. diversification comes before everything else when you're investing, whether it be your discret

that is george eastman who is founder of kodak has popularized in the 1900. the photographic process was just all guesswork. there is very little science involved. there's some remarkable stories about the early start up trying to get the business ramped up. there was a period of time a few weeks where there is a calamitous series of failures in the industrial gelatin used to develop photos. people were standing in photos and never coming out lack for a few weeks. it is going to kill the company if he didn't fix this fast. they finally tracked down the cows whose carcasses are both dance and make industrial gelatin. you know that's where gelatin comes from. they have been moved to new pastures where there's a lack of sulfur in the grass by repeating. attending missing element was enough to wreck the chemistry of photography. when you figured this outcome you can imagine it's never going to happen again. i will master the basic science to know what is going on. from the next you're he had some good experiences with this well-trained minds who came to him. and

you know, kodak, in upstate new york used to employ a lot of people, but no one buys film anymore.s that because of trade or technology? you don't hear trump railing , medicalevices devices, and also the products that make our lives better. we need to continue to move forward, and find ways to eliminate these frictions in the labor market. host: our next caller is finally thomas from california. thank you for your patience. i have all the patients in the world. can you hear me? host: we can hear you. caller: there are couple of problems. to keep your costs down, you have to have extremely high volume. you cannot let someone make a thousand pieces in the united states, and someone somewhere else make 50,000 pieces an hour. up, has to tolol automation, and have high volume. second of all, the prisons are overloaded. you could pay the national debt if the prison was empty. if you are going to keep on doing what you are doing, then the united states is going to end up where? if you brought all the soldiers from the military home, and everybody from the prisons home, where would they fi