now, vansa holden's apartment was in the peachtree district, where there's a lot of big money. based on the geography, he isn't just changing his victimology, he's changed his whole tax bracket. morgan: the high profile of vanessa holden bears that out. by killing her, he was climbing the social ladder. rossi: if that's the case, this unsub had a long way to climb. both prostitutes advertised here. look at their ctures. subservient positioning, asking to be dominated. promising to come to yo that cuts out the social interaction of meeting on a street corner. that's a long way from a self-assured unsub who hits the clubs. hotch: except he took a year off between the murders. maybe he took that time to change himself. that's impossible. why? well, i mean, you' talking about a total transformation here. i mean how you talk, i mean how you dress, how yothink about yourself. rossi: he already started killing. there must have been a secondary trigger that motivated him to change who he was. so if you're gonna transform yourself, how would you do it? prentiss: a steady diet of self-he