>> you have enough to worry about with your physical uros and what year -- injury ands what william c. rogers dealing with in life. >> sofia's family was billed -- 37,000-dollars. >> the surgery was a total of $30,000 and the helicopter was $35,000. >> $20, 800. >> i want everyone to know how egregious this is, it's crazy. >> the insurance company that that really sticks them with the bill. >> paul webster is vice president of air methods. >> we lose money on seven out of ten. >> his company oftentimes have to transport un-insuranced patients for free. his insurance paid $4100. medinas, paid $5700. less than half is the cost of their cost. >> do you know what the carjack for this service would be if everyone paid their fair share, $12,000. >> it's regulated like airlines, no restrictions on what they can charge. >> they can charge whatever they want to charge. there's no transparency on how they get to that price. >> it's studies the rapid idly increasing cost. >> you're unconscious or bleeding and no chase in saying yes, i want to take this plight. to figure out what the real price is. >> th